Associate Brand Marketing

Nestle Operational Services Worldwide SA•Arlington, VA

2d•$105,000 - $135,000

About The Position

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. As a Brand Marketing Associate in the Expansion Desk, you support the longer-term growth of the RTD Business Unit (2+ years) by focusing on identifying new brand/category whitespace, executing strong innovation plans, and leading cross-functional teams. This role partners closely across functions to assist in building strong innovation plans and subsequently seeing those plans through to market. Candidates should have passion, not only for front-end innovation, but for operationalizing strong product propositions. A strong candidate will display initiative, approach situations with curiosity, and keep the consumer at the forefront of their work. This role reports to the Senior Manager of Brand Marketing.

Requirements

Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
A bias for action.
Knowledge of budget control methods, policies, and procedures.
Strong negotiation and relationship-building skills.
Strong research and strategic analysis skills.
Ability to work independently, autonomously, and adapt quickly to change to deliver results.
Must have strong problem-solving and decision-making skills.
Basic financial acumen and understanding of calculating risk/return on business decisions.
Excellent communication (both verbal and written) and interpersonal skills.
Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
Proficient in Microsoft Office Applications.
At least 1-2 years of work experience in product or brand management.
Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals.
Experience with developing strategic plans to utilize consumer market analytics for brand growth

Nice To Haves

MBA preferred.

Responsibilities

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of consumers through data and research.
Analyze competitor activities and consumer behavior.
Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), retail programs, and internal sell stories.
Develop and manage new products from inception to launch, ensuring new product launch plans are established and in place for launch. Continue to manage these platforms after launch.
Work on end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in a relevant and innovative strategy, aligning with the 3-year strategic plan
Track and allocate resources effectively with an understanding of marketing ROI and financial performance
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior.