Associate Marketing Manager, Brand

American Heart Association • Dallas, TX

5h • Remote

About The Position

The American Heart Association has an excellent opportunity for an Associate Marketing Manager, Brand! This position can be home-based. This is a full-time, benefits-eligible, and fixed-term position with current funding available through 3/31/2028. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X , and at heart.jobs .

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience).
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution.
• Experience supporting or managing integrated marketing campaigns across multiple channels.
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope.
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners.
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts.
• Effective written, verbal and presentation communication skills.
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms.

Responsibilities

• Supports the development of and leads the execution of integrated marketing strategies and campaigns that advance brand, business, and public health objectives.
• Partners with Sr. Brand Marketing Manager and cross-functional teams to bring campaigns to life across paid, owned, and earned channels while monitoring performance and optimizing results.
• Collaborate with Sr. Brand Manager and cross-functional teams in the execution of Marketing strategies and plans aligned to initiative and organizational objectives.
• Develop briefs for campaign-level creative and tactics based on established marketing strategy, clearly outlining objectives, target audience, messaging, deliverables, and channel execution to guide internal teams and agency partners.
• Own the execution and delivery of marketing campaigns across paid, owned and earned channels.
• Manage the day-to-day operational workstreams required to keep initiatives moving forward, including coordination, follow-ups, and executional handoffs.
• Serve as execution lead and project manager for assigned initiative, including maintaining timelines, trackers, meeting cadence, budget alignment and action items to ensure work progresses efficiently.
• Proactively identify risks, delays, or decisions needed and bring forward recommendations to keep work progressing.
• Collaborate with internal stakeholders (e.g., business units, communications, digital, creative) to ensure effective and timely execution of marketing initiatives.
• Manage agency interactions including briefing, follow-ups, and guiding execution within established strategic direction.
• Develop and adapt simple creative assets (e.g., Canva) within brand guidelines to support faster turnaround times and reduce reliance on external resources.
• Gather and report campaign performance metrics; partnering with Sr. Brand Manager on identifying trends, opportunities and deeper insights to contribute to storytelling.
• Contribute to cross-functional initiatives such as events, partnerships, and activations as needed to support broader marketing initiative goals.
• Build strong working relationships with internal partners to streamline processes, reduce friction, and maintain momentum across initiative.

Benefits

• medical, dental, vision, disability, and life insurance
• robust retirement program that includes an employer match and automatic contribution
• employee assistance program
• employee wellness program
• telemedicine, and medical consultation
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level