Marketing & Brand Manager

S&K Building Services • Lawrence, IN

2d

About The Position

S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up. This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve. We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
• Google Ads and Google Analytics 4 certifications or affluency in system
• Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
• Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
• Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Nice To Haves

• Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
• Prior experience unifying digital marketing across multiple acquired regional brands
• Basic video editing and on-site content capture capability

Responsibilities

• Dominate Local Presence (21 Markets): Take full control of our Google Business ecosystem across 21 locations and 15 brands, fully optimize and elevate every profile, launch coordinated weekly content across all markets, build a centralized system for scale and consistency, and track and report performance across impressions, calls, and discovery.
• Build a High-Performing Paid Engine: Drive demand and revenue through strategic digital advertising, launch and optimize Google Search + Local Service Ads (Google Guaranteed), target key decision-makers via LinkedIn campaigns, own budget strategy and performance reporting (CPL, CPC, ROAS), and continuously test, iterate, and scale what works.
• Lead SEO & Own the Search Strategy: Turn S&K into a search powerhouse by executing a full technical SEO overhaul, building city-specific strategies across all 21 markets, creating high-value landing pages for priority services, implementing advanced schema and AI-search-ready content, and publishing ongoing thought leadership and industry content.
• Create a Bold, Consistent Social Presence: Bring every brand to life across platforms by launching and managing LinkedIn, Facebook, and Instagram for all brands, delivering high-frequency, platform-native content (Reels, carousels, before/after), maintaining rapid engagement standards across all channels, and building a recognizable, consistent voice across 15 brands.
• Own the Website Experience: Transform skbuildingservices.com into a conversion machine by building high-impact service pages and city landing pages, optimizing for performance, speed, mobile, and SEO, and ensuring every page is built to convert - clear, compelling, and measurable.
• Fuel Lead Generation & Growth: Create a predictable inbound pipeline by implementing full-funnel tracking and attribution, optimizing landing pages with trust signals and client proof (CBRE, JLL, Colliers), and delivering clear, data-driven reporting to leadership.
• Tell the Story Through Content: Lead all content creation across digital and print, develop compelling sales materials and brand collateral, capture and produce jobsite video content, write powerful, conversion-focused web and marketing copy, and highlight success through case studies and storytelling.
• Strengthen Internal Alignment: Be the connector across teams and markets by delivering monthly updates on wins, campaigns, and initiatives, building a shared content library and brand toolkit, empowering local teams with ready-to-use templates and assets, and supporting leadership communications across growth and expansion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level