Associate Brand Manager, BODYARMOR

Coca-Cola•Atlanta, GA

18h•Hybrid

About The Position

Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. BODYARMOR is looking for an Associate Brand Manager to join our team. This role reports directly to their BODYARMOR Sports Drink platform Brand Director. It provides support for the development and execution of brand strategy focusing on the next 1-2 years. The Associate Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.

Requirements

Bachelor’s degree in marketing, communications, or business required
3-4 years of relevant professional experience in marketing required
Hybrid schedule at AOC, Atlanta GA (3 days in-office)
Experience in Brand or Media Marketing with (a) focused CPG product(s) (preferably beverage)
Microsoft Excel and PowerPoint proficient
Experience with Nielsen, IRI, or other quantitative research tools
Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment
Ability to air travel (~10% of time)
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States

Nice To Haves

MBA preferred
Love of sports a plus

Responsibilities

Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers.
Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs.
Continuously evaluates and challenges status quo with persuasive and thoughtful evidence.
Convert data into powerful action-oriented insights for growth, specifically with syndicated POS data and shopper panel data.
Budget management, including monthly reconciliation.
Monthly reporting to keep Corporate Marketing department and cross-functional partners updated on weekly sales insights, shopper trends and brand health updates.
Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch.
Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year.
Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy.
Work with internal design teams and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions.
Work with creative and operations teams to review and approve the latest packaging changes.
Collaborates with internal media teams to develop and execute optimal tactical media plans.
Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions.
Works closely with the Brand Manager and Brand Director to support the development of the annual brand strategy and plans.
Manage cross-functional team members on deliverables/expectations on numerous short- and long-term projects.