Associate Manager Demand Generation Degree - Deos PC Canada

Unilever•Toronto, ON

9d•CA$95,000 - CA$110,000

About The Position

As the Associate Brand Manager of Degree Deodorants, in Canada, you will report to the Senior Brand Manager and be instrumental in leading the growth of the world’s #1 Deodorants brand. This role involves understanding consumer behaviors, motivations, and routines to shape the brand’s communication strategy, focusing on distinctive advertising and content-driven marketing. You will gain experience in local content development, brand integrations, and partnerships that bring Degree’s performance mindset to life.

Requirements

3-5 years relevant marketing experience in CPG
Degree in Marketing preferable
Competitive Drive and Hustle
Interest in movement, wellness, sport, lifestyle, culture
Digital content experience
Data analysis
Budget management
Shopper and Consumer Understanding
Problem Solving
A balance of art & science – ability to think creatively & strategically, with strong business mindset
A good leader who has a strong strategic vision, and who is a creative problem solver

Responsibilities

Be accountable for delivering the annual financial plan as measured through market share, brand power and topline
Lead local communications plans, including but not limited to: media planning, local content development, working with Degree partners and influencers, and test & learning on new digital/social platforms
Work in partnership with global brand partners and cross-functional teams to optimize innovation mixes for Canadian market, delivering on-time flawless execution of launches.
Create sell stories to land innovation with key retailers.
Liaise as the primary connection between cross-functional team, continuing to drive growth and penetration for the brand via new opportunities (pack/channel/customer/etc)
Support and contribute to realizing the objectives of the Deodorants category as a member of the team