Associate Brand Manager - Aperitifs

Campari Group•Toronto, ON

3d•Onsite

About The Position

As an Associate Brand Manager (ABM), you will have a great opportunity to support the development and execution of annual brand plans by collaborating with a dynamic, cross-functional team. This role provides a unique opportunity to support and influence one or more brands to include agency partner management, social, creative, PR, sales, events, marketing analytics and product supply chain. The ideal candidate is passionate about the latest industry trends, highly organized and has the ability to build compelling stories in a fast-paced environment that embraces change together.

Requirements

2+ years in brand management with CPG experience, spirits background preferred
Passion for spirits industry and for marketing overall
BA/BS required
Team player who thrives in a collaborative and fast-paced environment
Excellent organizational and project management skills
Excellent communication skills and ability to effectively present with confidence
Strong analytical skills, problem solving
Creative thinker who can champion the brand and bring it to life
Strong understanding of consumer insights and judgment
Financial literacy and budget management experience
Experience collaborating with creative agency partners
Thrives in an environment that is fast paced and able to adapt to changing situations
Highly proficient in PowerPoint, Word, Excel, Data Analysis

Nice To Haves

MBA preferred

Responsibilities

Support the development and execution of brand plans across the Aperitifs portfolio, with the preparation of brand presentations, analysis, reports and business reviews.
Enable the creative process by collaborating with the brand team and agency partners to ensure brilliant execution across tactics, that ladder up to a clear positioning and creative idea.
Develop and manage the execution of marketing activities across relevant touchpoints, proposing adjustments to plans where appropriate, and ensuring measurement and evaluation processes are put in place early that reflect the objectives of each tactic.
Assist in the development and management of A&P marketing budgets ensuring efficiencies in the annual plan.
Manage the portfolio A&P, with responsibility for invoicing, budget forecasting and planning, working closely with the finance, accounting team and vendors as needed.
Review brand, category and competitor performance, and assess performance of brand activities, by analysing and interpreting financial and non-financial information to make key recommendations on brand activities.
Provide ongoing communication and act as a brand champion with the team to ensure alignment and execution on key initiatives while building collaborative and productive relationships.
Develop strong relationships with Finance, Supply, Sales and Customer Channel Marketing teams to enhance the overall brand experience for consumers.
Work closely with a variety of cross functional team members, oversee meetings, agendas and coordinate brand activation activities.