Associate Brand Manager - Halo Top

Well Enterprises • Chicago, IL

18d • Hybrid

About The Position

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross-functional team to work together to achieve complex goals. Halo Top is an innovative, high-growth brand that strives to change the way consumers relate to ice cream with every decision we make. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ as we work together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

Requirements

• Bachelor’s degree required; MBA preferred.
• 2-3 years of relevant experience in brand management, marketing, or related CPG roles.
• Preferably in the food & beverage industry.
• Creative problem solver with analytical skills & experience in turning data sets into actionable insights.
• Experience with syndicated data, with the ability to collect and synthesize data into actionable insights.
• Nielsen experience is a plus!
• Strong project management skills, with the ability to prioritize & manage multiple projects at once.
• Strong written & Verbal communication skills, with the ability to present complex ideas to diverse audiences.
• Experience executing social and/or digital marketing campaigns.
• Proficiency in Microsoft Office including Excel, PowerPoint, and Word.
• Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.

Responsibilities

• Responsible for monthly business consumption reporting and ad hoc analysis, with demonstrated ability to identify key trends and actionable insights.
• Collaborate with cross-functional teams including project management, sales, finance, R&D, design, and supply chain to deliver projects on time and within budget.
• Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels.
• Develop and implement product packaging and content updates across physical and eCommerce platforms.
• Manage owned and organic social media plans in partnership with internal and external social teams.
• Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice.
• Report on results and share recommendations for future optimizations.
• Own in-year PO & budget management, and partner with finance to reconcile monthly budget.
• Partner with sales and shopper partners to develop and execute POS programs.
• Create compelling sell-in story and sales materials to support the continued growth of the business and drive awareness of key strategic initiatives.
• Monitor category trends and competitive activity to identify growth opportunities or risks.

Benefits

• The base pay range for this position is $93,959 to $131,543 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level