10007 - Associate Brand Manager

BARCEL USA LLC•Coppell, TX

22d•Onsite

About The Position

The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners.

Requirements

Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.
Bachelor´s degree in Marketing, Business Administration or similar field
3–5 years of marketing experience, ideally in a CPG company
Proven success in product development and launching new products
Strategic and analytical thinker with strong business acumen and a bias for action
Experience working with syndicated data (IRI, Nielsen, etc.)
Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels
Ability to manage multiple priorities with attention to detail
Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
Ability to build and maintain strong internal and external relationships
Positive, proactive, “can-do” attitude

Nice To Haves

MBA, advanced degree or specialization in related field is highly preferred
Experience in food, beverage, or health & wellness preferred

Responsibilities

Conduct monthly business reviews by pulling syndicated data to support decision-making.
Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration.
Create briefs and stage gate documents.
Lead innovation initiatives.
Develop and align chronograms (timelines) with various stakeholders.
Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.
Prepare consumer research briefs and oversee follow-up activities.
Develop packaging briefs and work with agencies and design teams (internal/external).
Work with procurement to obtain quotes and create RFQs (Requests for Quotation).
Manage purchase orders, budget control, and vendor quotes.
Source and ship product samples to sales teams.
Create marketing launch plans and collaborate with sales to manage volumes and shipments.
Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.
Manage coupons and campaign promotions, including legal approvals.
Work with legal on copy approvals and campaign promotions.
Extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
Lead and coordinate multiple projects simultaneously from ideation to launch and post-launch analysis.
Ensure attention to detail in systems setup, procurement, graphics approval and budget management.
Balance analytical skills (data review, KPI analysis) with creative input (communications, packaging, consumer research).
Ensure products and processes remain compliant and competitive through ongoing updates and approvals.