Associate Brand Manager (RollerBites & Eisenberg)

Home Market Foods•Norwood, MA

20d•Hybrid

About The Position

You’ll play a key role in growing two iconic brands, RollerBites and Eisenberg, by bringing modern marketing campaigns to life, launching new products, and shaping how consumers engage with our brands across digital and in-store experiences. This is a great opportunity for a digitally savvy marketer who loves turning insights into action, thrives in a collaborative environment, and wants to make a real impact on brand growth.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
3+ years of experience in CPG, food/beverage, or a related industry
Experience in brand management, digital marketing, innovation, or commercialization
Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
Analytical mindset with the ability to turn data into insights and action
Strong project management and communication skills
Experience working cross-functionally and collaborating with external agency partners

Nice To Haves

MBA is a plus

Responsibilities

Support development and execution of annual marketing plans for RollerBites and Eisenberg
Ensure all activities align with brand positioning, growth objectives, and customer priorities
Support expansion into new occasions, channels, and product formats
Lead digital marketing campaign execution across platforms including TikTok, Instagram, YouTube, Meta, and emerging channels
Partner with agencies and internal teams to optimize media performance, targeting, creative, and ROI
Monitor campaign analytics and recommend optimizations based on performance insights
Support development of content calendars, social media activations, and influencer partnerships
Assist in management of brand websites, digital assets, and eCommerce content
Lead execution of integrated marketing campaigns across both brands
Manage timelines, deliverables, and agency relationships to ensure high-quality execution
Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams
Lead execution of GTM plans for innovation launches, LTOs, and promotional windows
Collaborate with Sales to support customer sell-in materials and in-store activation
Ensure alignment across marketing, field sales, and key customer initiatives
Analyze brand performance including volume, revenue, market trends, and marketing ROI
Support trade and marketing budget planning and tracking
Evaluate business performance and provide actionable recommendations
Support innovation and renovation projects including flavors, formats, packaging, and seasonal offerings
Partner with R&D and Commercialization teams to bring concepts to market
Assist in development of future innovation pipeline opportunities
Analyze consumer, shopper, and operator insights to refine messaging and positioning
Monitor category, competitive, and channel trends to identify growth opportunities
Translate insights into actionable recommendations
Analyze business trends and contribute to brand strategy development
Identify growth opportunities across channels, customers, and platforms
Support annual planning processes including AOP and OGSM alignment
Build strong cross-functional relationships across Marketing, Sales, Operations, and Commercialization
Influence without authority to drive alignment and execution
Operate effectively in a fast-paced, entrepreneurial environment