Associate 2 Brand Manager

Aspyr Media, Inc. • Austin, TX

13d • Onsite

About The Position

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Requirements

• Bachelor’s degree in a related field
• 2–5 years of experience successfully bringing products to market or supporting marketing campaigns within the games and/or entertainment industry
• Ability to work with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones
• Experience with successful, integrated campaign management
• Experience managing relationships with external partners
• Demonstrated understanding of video game publishing and marketing content pipeline from concept to shipping
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• Understands industry marketing, digital media and social marketing, and trends
• Possesses a balance of both creative and quantitative/analytical skills
• Strong written and oral communication and presentation skills

Responsibilities

• Supporting the development and execution of go-to-market campaigns for game launches.
• Assisting with overall campaign strategy, product and brand positioning, target audience analysis, competitive research, creative reviews, asset tracking, and brand marketing budget administration.
• Collaborating closely with a wide range of internal cross-functional teams and external partners to support high-quality creative execution and execute unified launch campaigns.
• Working with cross-functional teams (e.g., product, QA, publishing) and external creative and media agencies to support brand initiatives and execute go-to-market strategies for game launches that meet or exceed sales targets.
• Developing product and brand positioning aligned with current audience insights, behaviors, and attitudes.
• Creating and producing campaign materials (e.g., key art, trailers, advertising, digital, social, and promotional assets), including routing briefs, agency research, and tracking deliverables across internal and external teams.
• Managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend records for assigned titles.
• Managing day-to-day interactions and preparing materials for external stakeholders and licensing partners (e.g., presenting go-to-market plans, game updates, asset submissions, creative briefs, and post-launch performance metrics).
• Tracking game development progress, and updating action plans based on project evolution.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level