Associate Brand Manager

Kinder's•Walnut Creek, CA

1d•$120,000 - $130,000•Onsite

About The Position

Kinder's is a rapidly growing CPG company, privately held and founder-led, known for its flavor-obsessed culture and adventurous, fearless team. As the company expands globally and approaches $1 billion in revenue, they are seeking smart, scrappy, and flavor-obsessed individuals to join their crew. This role offers the opportunity to see the real impact of your work, contributing to adding flavor to millions of meals and lives daily. The Associate Brand Manager will be instrumental in driving brand performance through business analytics, go-to-market excellence, portfolio management, and innovation planning. This position is suited for a strategic, analytically rigorous, and execution-oriented brand builder with a strong ownership mentality, a desire to learn, and the ability to thrive in a fast-moving, entrepreneurial environment.

Requirements

Bachelor's Degree required
2+ years relevant work experience in business analytics, product/brand management, or innovation.
Strong analytical & quantitative acumen.
Proven strategic thinker with a strong sense of curiosity.
Strong organization skills with understanding of go-to-market process.
Understanding of P&L drivers including trade promotion and margin.
Track record of successful collaboration with cross-functional partners to drive work forward and ability to be agile in fast-paced, high-change environment.
Business builder who owns and drives results.
Growth mindset with an excitement to learn.
Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
Self-starter who takes initiative and speaks their mind.
Excited to be part of a fast-moving team with the ability to be a leader and a follower.
Enjoy finding ways to say ‘yes’ as often as possible to deliver impactful and important priorities.

Nice To Haves

MBA preferred
Experience in consumer products is a plus
Experience with syndicated point-of-sale data (e.g., Circana) and consumer panel data (e.g., Numerator) preferred

Responsibilities

Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data.
Analyze sales, velocity, distribution, pricing, and promotional performance.
Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin.
Identify performance gaps vs. goals and recommend corrective actions.
Monitor competitive landscape and emerging category trends.
Support demand forecasting and financial planning processes.
Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels (Grocery, Mass, Club, eCom) and identify optimizations.
Partner with Sales Strategy to develop distribution priorities and trade strategies.
Support development of sell-in materials and customer-facing presentations.
Collaborate with Customer Marketing and Studio teams to build impactful brand support plans.
Ensure cross-functional alignment to deliver initiatives on time and in full.
Monitor item-level velocity and incrementality to optimize assortment.
Make recommendations on SKU prioritization, renovation, and discontinuation.
Support full product lifecycle management from concept to post-launch analysis.
Build and maintain product roadmaps aligned with strategic growth priorities.
Conduct size-of-prize analysis and cannibalization modeling.
Support the creation of short and long-term growth plans, identifying opportunities to optimize category / segment goals, strategies, tactics and performance metrics.
Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting.
Partner with Customer Marketing and Studio teams to develop new item launch plans that drive awareness and trial across key accounts / channels.
Conduct post-launch reviews to assess performance vs. objectives.
Lead alignment across Sales, Finance, Insights, Product Development, Operations, and Project Management.
Anticipate executional risks and proactively solve issues.
Communicate performance updates, strategies, and recommendations to senior leadership.
Operate effectively in a lean, high-growth, high-accountability environment.