Associate Brand Manager
About The Position
Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy. Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. This role is ideal for a marketer who enjoys solving complex business challenges, translating consumer insights into new products, and collaborating across functions to bring innovations to market. The Associate Brand Manager will play a meaningful role in growing one of the most trusted brands in the natural products industry. Success in this role requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, excellent communication skills, and a passion for building innovative brands. This role offers broad exposure to portfolio strategy, innovation, commercialization, and integrated marketing, providing a strong foundation for future brand leadership opportunities.
Requirements
- Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
- 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
- Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
- Experience supporting new product innovation and stage-gate commercialization processes.
- Strong creative judgment and experience supporting integrated marketing campaigns.
- Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track.
- Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed.
- Must be proficient with MS Office and have advanced Excel and PPT skills.
Nice To Haves
- MBA preferred.
- dietary supplement or CPG experience preferred.
- experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
Responsibilities
- Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
- Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
- Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
- Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
- Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
- Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
- Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.
- Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
- Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
- Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
- Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility.
- Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
