Associate Brand Manager

Traditional Medicinals • Rohnert Park, CA

3d • $86,000 - $113,610 • Hybrid

About The Position

Under the direction of the Brand Manager, the Associate Brand Manager (ABM) will be a key brand team member, supporting brand strategy and day-to-day execution for the bagged tea portfolio. The ABM will wear many hats, helping translate consumer, retail, category and business insights into actionable recommendations that support brand growth and strengthen brand equity. This person will act as business analyst, project manager, cross-functional partner, and consumer advocate across the organization. This role is ideal for a curious, analytical, and collaborative marketer who is ready to take initiative, learn a CPG business from the inside, and grow into a brand and business ownership role.

Requirements

• Bachelor's degree required.
• 2-4 years of experience in brand marketing or communications, preferably in the CPG space
• Familiarity with data analytics, innovation, consumer insights, packaging development, and market research processes
• Experience working with syndicated data sources and business reporting tools such as SPINS, Power BI, IRI or Nielsen; curiosity and willingness to build fluency with data are essential.
• Passionate about our brand, consumers, and mission
• Demonstrated ability to analyze and synthesize data to uncover insights and make recommendations
• Excellent strategic thinking & decision-making skills
• Collaborative team player, ability to work with and influence cross-functional teams.
• Strong project management skills, including ability to manage timelines, details, budgets and competing priorities
• Self-sufficient and proactive; able to solve problems, recommend solutions, and take ownership of work while knowing when to ask for guidance.
• Actively seek opportunities to take initiative; maintain a sense of ownership
• Excellent written and verbal communication skills, with ability to explain information succinctly and tailor messages for different audiences.
• Ability to handle and prioritize multiple tasks
• Strong ability to inspire and motivate self and others (including executive management) to drive initiatives forward
• Strong sense of urgency, even when managing initiatives with long lead times
• Adaptability and flexibility to meet changing priorities
• Self-starter, comfortable with taking initiative, following through, and moving work forward. Embody the Traditional Medicinals values of Respect, Collaboration, Innovation, Humility, Quality and Sustainability

Nice To Haves

• Experience with e-commerce channels (Amazon & DTC) highly preferred.
• Passion for natural and organic products and working for a purpose-driven company a plus

Responsibilities

• Act as data champion – analyze consumer, retail, category, and market data to monitor health of business, identify opportunities and translate insights to drive strategy and direction
• Demonstrate understanding of key business drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations.
• Partner with Sales, Shopper & Customer Marketing, Category Management, R&D and external partners to identify and execute strategic growth opportunities and bring brand initiatives to life.
• Manage day-to-day business needs, including budget tracking, packaging and marketing collateral updates and cross-functional team projects; serve as a point person for the communications team on execution of brand campaigns.
• Support monthly Product/Portfolio Management Review (as part of the Integrated Business Planning Process) by gathering data, identifying trends and working with the Brand Manager to provide strategic recommendations to key stakeholders.
• Assist the Brand Manager with the creation and execution of annual business review and brand planning. Serve as data champion and bring forward strategic insights to strengthen brand equity and accelerate volume, revenue, and share growth.
• Bring a consumer-first and data-informed point of view to discussions about brand strategy, growth opportunities, and business performance.
• Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics
• Connect big picture strategy to executional details, including identifying areas for optimization.
• Manage or support key brand and marketing projects from planning through execution, with clear timelines, next steps, and stakeholder communication.
• Lead cross-functional teams to drive key projects and initiatives
• Serve as a passionate steward, advocate, and gatekeeper for the Traditional Medicinals brand across all channels, formats, and touchpoints.
• Build strong working relationships across teams and nurture a collaborative consumer-oriented culture.
• Champion our consumers and customers across all projects and initiatives
• Serve as a confident thought partner for the business by learning the category, understanding the consumer and connecting insights to action.

Benefits

• We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level