Associate Brand Manager - Tea Tree, Mitch
John Paul Mitchell Systems•Santa Monica, CA
•$75,000 - $85,000•Hybrid
About The Position
The Associate Brand Manager is responsible for supporting the development, execution and monitoring of brand strategies to enhance brand equity, customer engagement and industry leading positioning. Helps drive brand awareness and sales growth by working closely with internal cross functional teams to implement the Brand/Category Key Initiatives, Product Introductions, Promotional Campaigns and Digital Activations. This role reports 3 days a week to the Santa Monica Office.
Requirements
- Project & time management: Ability to handle multiple priorities and deadlines
- Attention to detail
- Strong organizational skills
- Strong communication skills
- Actively troubleshoot and solve problems with cross-functional teams
- Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word
- Basic skills in AI technologies such as Co-Pilot and Canva
- Experience with beauty product development and/or go-to-market
- High school diploma or GED required
- 4+ years of brand marketing experience required
- 1+ year of experience as an Associate Brand Manager required
Nice To Haves
- Bachelor's degree in marketing or directly related field preferred
- Beauty industry experience strongly preferred
- Experience in Project Management technologies such as Workfront
- Experience with Salon brand or Specialty Brand (Scalp Care / Clean Beauty /Male centric)
Responsibilities
- Assist in developing and implementing brand strategies aligned with business objectives
- Support annual brand planning, including positioning and key messaging
- Participate in the generation of sales-driving ideas and concepts to support key categories and best sellers
- Assist with key customer presentations, events, merchandising, gifting, product seeding, customer events.
- Assist in preparing reports and tracking brand performance against goals
- Support concepting and new program developments
- Support with product claims development, as necessary. Including support in claims usage strategy, claims study design and execution (i.e. survey creation)
- Support with product testing and evaluations
- Collaborate with creative, digital and social teams to develop compelling campaigns
- Manage timelines, briefs, and approvals to ensure high-quality, on-brand execution
- Oversee asset development (Photoshoots, packaging, branded marketing materials, supports educational content and in-store materials)
- Provide all cross functionals and international partners with the key branding elements and brand style guides
- Ensure campaigns are delivered on time and within budget
- Manage Go-to-market brand activations across all cross functional teams
- Partner with Trade marketing and sales teams on commercial programs and merchandising
- Helps track and monitor budget and forecasting
- Create Post Launch and campaign performance analysis
- Develop and manage re-focus campaigns to support key brand segments
- Complete consumer and competitive research projects; Participate in ongoing research business/marketing/ industry trends, analyze trend information and be able to effectively anticipate the next big idea
- Supports ongoing packaging updates
- Presentation of marketing initiatives to key groups, as needed
- Participate in special events for the organization, as needed
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
