Associate Brand Manager, Snacks

GRUMA•Irving, TX

20d•Onsite

About The Position

The Associate Brand Manager, Snacks, will play a critical role in supporting the National Brand team supporting the Mission, Calidad, and Guerrero snack offerings. The position will have a strong focus on innovation development and tactical execution and will partners closely with the brand teams to bring brand strategies to life, translating insights into action across product launches, commercialization, and in-market support. This position is ideal for a highly analytical, execution-oriented marketer who thrives in a dynamic environment and is eager to build foundational brand management skills while owning meaningful pieces of the business.

Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field required
2-4 years of experience in brand management, marketing, or related CPG roles
Strong analytical skills with the ability to translate data into action
Excellent organizational and project management capabilities
High learning ability and interest in developing into a Brand Manager role
Excellent communication and presentation skills, with experience developing compelling insights-driven materials
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines
Strong project management skills and experience coordinating cross-functional initiatives and vendor partners

Nice To Haves

MBA preferred

Responsibilities

Develop innovation strategy and pipeline priorities across snacks portfolio in support of individual brand’s positioning
Manage timelines, deliverables, and cross-functional coordination from concept to launch
Ensure innovation is executed on-strategy and on-time
Analyze brand and category performance to support decision-making and optimization of existing portfolio and innovation
Leverage syndicated data and internal reporting to develop actionable insights
Support business reviews, presentations, and performance tracking to optimize brand and product performance
Support brand positioning and communication strategies through insight-driven decision making
Develop and execute in-store programming, innovation launch plans, and marketing support in conjunction with brand teams
Partner with agencies and internal teams to deliver high-quality brand materials
Support commercialization efforts in partnership with Sales and Trade Marketing
Manage assigned marketing budgets effectively and track performance against objectives
Work closely with Mission and Guerrero brand teams, Insights, R&D, Procurement, and Operations teams
Work closely with agency partners to deliver strong brand communications and activation
Partner with Sales, Trade Marketing, Procurement, and Operations to drive strong execution and commercialization