Associate Brand Manager - Infant Formula

Perrigo

2d•Hybrid

About The Position

At Perrigo, we are driven by our mission to Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. We are excited to be recruiting for a dedicated Associate Brand Manager to join our US Marketing team based in our Charlottesville, VA location. This is a hybrid role including three days in the office. The Associate Brand Manager (ABM) - Infant Formula supports the development and execution of marketing strategies for Perrigo’s infant formula portfolio; Store Brand and Good Start | Dr. Brown’s. This role operates in a highly regulated, scientifically driven category, requiring close collaboration with Regulatory, R&D, Quality, and Sales to deliver compliant, competitive, and consumer‑trusted products. The ABM plays a critical role in managing portfolio health, supporting innovation and renovation initiatives, and driving category growth with retail partners.

Requirements

Bachelor’s degree in Marketing, Business, or related field
4+ years of experience in marketing, brand management, or category management
Strong analytical skills with experience using syndicated data (Circana/IRI or Nielsen)
Excellent organizational, communication, and project management skills
Demonstrated ability to manage complexity in a regulated environment

Nice To Haves

Experience in infant nutrition, pediatric nutrition, OTC, or regulated CPG categories
Private‑label or retail‑focused marketing experience
Familiarity with FDA‑regulated products and claims processes
Experience supporting innovation or renovation pipelines

Responsibilities

Support brand and portfolio activation strategies for infant formula business.
Assist in annual planning, volume forecasting, and short‑range portfolio roadmaps.
Manage SKU lifecycle activities including new launches, reformulations, packaging updates, and discontinuations.
Monitor competitive dynamics, national brand benchmarks, and category trends.
Support cross‑functional execution of infant formula innovation and renovation projects.
Partner closely with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure product claims and marketing materials are accurate, substantiated, and compliant.
Coordinate packaging development, including label updates aligned with regulatory requirements and retailer standards.
Contribute to readiness for regulatory changes (e.g., ingredient updates, labeling revisions).
Execute customer‑specific marketing initiatives in collaboration with Sales and Retail Marketing.
Support line reviews, customer presentations, and category storytelling for retail partners.
Ensure all marketing executions meet Perrigo and retailer compliance standards for infant nutrition.
Coordinate with agencies and internal stakeholders to deliver on‑time, accurate marketing assets.
Analyze syndicated data (e.g., Circana) to assess performance, market share, pricing, and distribution.
Track category, consumer, and retailer trends in infant nutrition.
Develop insights and recommendations to drive growth and improve portfolio competitiveness.
Support post‑launch and post‑promotion analysis.
Partner with Sales on customer strategy, line reviews, and opportunity assessments.
Collaborate with Supply Chain and Operations on demand planning and supply continuity.
Work with Finance on budget management, forecasting, and margin impacts.
Interface with Scientific/Medial Affairs, Legal, Regulatory and Quality to ensure compliance across all marketing touchpoints.