Associate, Brand Guidelines

LA28Los Angeles, CA
Onsite

About The Position

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community. The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles’ third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles. Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them. The Brand, Identity and Look of the Games (BIL) team is responsible for overseeing the development and management of all LA28' visual identity. Our work defines how the Games are seen and remembered—through a variable emblem system, typography, color palette, imagery, patterns, and more—creating a brand experience that is bold, distinctive, and timeless. The LA28 brand is the first-ever variable Olympic and Paralympic logo and has an ever-expanding inventory of design assets. Along with developing and managing the core identity, the BIL team is responsible for marquee Games design deliverables such as core graphic, pictograms, and torch in addition to internal creative services. The BIL team is looking for an Associate Brand Designer to support the Guidelines & Governance team. This role is mostly a production artist and partly a layout designer, they will assist in transforming creative concepts into digital and print ready files, and support the creation and distribution of the LA28 Olympic and Paralympic Games brand guidelines and other official documents. The ideal candidate is a versatile designer/production artist, who can work across mediums with a meticulous eye for detail and final output quality. They should bring a deep understanding of digital standards, color theory, file formats and editorial principles. Beyond craft, they should be highly organized, proactive and collaborative, with excellent communication skills to work effectively across teams. The Associate Brand Design, Guidelines & Governance will report to and work closely with the Manager, Brand Design – Guidelines & Governance and collaborate with the larger BIL team, the Digital Assets Manager, key partners throughout the Marketing team, and across the organization. This is a once-in-a-lifetime opportunity to help shape the look, feel and experience of the LA28 Olympic and Paralympic Games.

Requirements

  • Minimum 3+ years of in-house or agency experience
  • Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
  • Meticulous eye for accuracy, typography and design consistency
  • Strong design portfolio with current work that showcases understanding of print and digital standards, color theory and editorial principles
  • Strong understanding of brand identity systems, toolkits, and guidelines
  • Proficient layout design skills and file versioning
  • Detail-oriented with the ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Excellent communication skills and experience working with cross-functional teams
  • Passion for sports branding and the Olympic & Paralympic movement
  • Bachelor’s degree in graphic design, art, design, a related field or equivalent work experience
  • A portfolio submission is required

Responsibilities

  • Prepare and set up final design files for distribution
  • Develop versions of design files and brand assets for different stakeholders as needed
  • Manage updates and distribution of brand assets and templates, ensuring accessibility for all stakeholders
  • Organize and maintain design files in close collaboration with the Digital Asset Manager
  • Contribute to the development and maintenance of the LA28 Brand Guidelines for different stakeholders
  • Contribute to the development and maintenance of milestone-specific guidelines (e.g., pictograms, mascot, medals, etc.) and official guides and documents (e.g., Games guides)
  • Advice on best practices and optimizations throughout design projects
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