Associate Brand Strategist

The Vanguard Group • Malvern, PA

1d • Hybrid

About The Position

Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set them apart, create meaningful emotional connections, and drive action across the business. The Associate Brand Strategist will join the Brand Strategy & Insights team to help develop strategy and messaging for enterprise-wide brand and product marketing campaigns. This role also involves contributing heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team. The company is looking for someone who will contribute to a culture of creative excellence and effectiveness, through deeper understanding of target audiences and competitors, and a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that extends Vanguard’s brand strategy and platform across the company, through consistent objectives, focused messaging, and creative inspiration.

Requirements

• Innate curiosity and drive, for our industry and the science/creativity of marketing
• Attention to detail and ability to manage multiple workstreams and stakeholders
• Passion for identifying and inspiring the use of creativity to solve business challenges
• ~5 years related work experience.
• Undergraduate degree in marketing, communications or equivalent experience.
• Hands-on experience in business, brand and consumer analysis
• Strong communication skills in a professional context
• Effective stakeholder management (internal partners and external vendors)

Nice To Haves

• Understanding of the financial services industry
• Comfort in navigating research and industry resources
• Distilling large amounts of information into a concise, actionable narrative
• Innovative uses of AI and technology to amplify insight and creativity

Responsibilities

• Identify and help solve complex business problems through branding and marketing.
• Collaborate in depth with partners in brand activation, media, market research and line of business marketing partners, in the development of positioning, strategies, creative briefs, and communications frameworks that are single-minded, grounded in human insight, and a springboard to creative inspiration.
• Partner with our Global Brand Creative team in developing creative campaigns for internal and external initiatives.
• Use strong writing and analytical skills to distill primary and secondary research into discernible trends and opportunities.
• Contribute to a growing body of knowledge about our audiences and category, regularly creating presentations with key insights and actionable implications, and partner with other members of the Brand Strategy team in scaling that knowledge through events and programs.
• Interact with partners and vendors we rely on for industry, competitor, and audience insights, and work to improve Vanguard’s use and integration of these tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees