Senior Associate, Brand Identity Strategist

Capital One • McLean, VA

20h

About The Position

Capital One is seeking an experienced Brand Strategist to contribute to the innovation, maintenance, and governance of its branding systems. This role involves building tools, frameworks, and analyses to facilitate strategic creative decision-making for new products, including naming, logos, and portfolio placement. Capital One, a Fortune 100 finance company offering credit cards, banking products, and technology, aims for a personable, fun, and engaging brand to ease customers' financial journeys. The ideal candidate thrives in white space, possesses exceptional strategic skills, and has a customer-focused marketing background.

Requirements

• Bachelor’s degree or military experience
• At least 2 years of work experience in brand strategy or marketing strategy

Nice To Haves

• 3+ years of experience working with a Fortune 100 brand
• 3+ years of experience working with brand architectures
• 3+ years of experience in brand identity building
• 3+ years of experience building strategies to accomplish specific objectives and executing those strategies
• 3+ years of experience working with a Financial Services brand
• 3+ years of experience in Consumer Research & Insights

Responsibilities

• Help us build and reinforce the Capital One brand, strategically and consistently.
• Conduct research that informs how we’d think about naming our products and services in relation to the market.
• Serve as one of the faces and voices of brand identity, architecture, and naming, by answering questions and providing guidance to the entire enterprise.
• Partner with our Creative team to help our lines of business build strategic product identities that reinforce Capital One’s enterprise brand. (Names, logo usage, etc.)
• Proactively identify opportunities for us to make our brand identity clearer, simpler, and more strategic, then design solutions to meet those opportunities.
• Develop and maintain governance protocols and timelines to ensure all artifacts and resources are accurate and aligned to current strategies.
• Collaborate with a lot of smart people.
• Work with your team — other strategists, creatives, and the keepers of the enterprise brand identity standards.
• Work with your partners — line of business marketers, internal HR and comms teams, and line of business creative teams
• Get stuff done. On time. Every time.
• Manage multiple deadlines on numerous projects happening at the same time.
• Listen to and incorporate feedback.
• Determine when to use existing solutions or start from scratch, so you can invest your time where it matters.
• Understand the goals of a project, take direction well, and ask questions when you need clarity.
• Present your work in a compelling way to create support across different audiences.

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees