Associate Account Manager, Paid Social

WPP Media•Toronto, ON

8d•Hybrid

About The Position

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Mindshare, a leading WPP Media Brand, delivers Good Growth for its clients by using media with intention. The Associate Account Manager - Paid Social is responsible for managing and executing paid social media campaigns via multiple social channels. In this role, you will be responsible for helping grow multiple brands through paid execution, monitoring performance, making campaign optimizations, and reporting on results. You will be an integral part of the paid social process, working with multiple teams, both internally and externally. You will be a team player, who is highly organized, pays attention to detail, and thrives in a fast-paced environment.

Requirements

Bachelor’s degree or relevant college certificate
Minimum of one (1) year of paid social experience and/or digital marketing account management
Experience using social biddable platforms (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok)
Experience building, monitoring, and optimizing full funnel paid social campaigns
High level of attention to detail and the ability to handle and prioritize multiple accounts
Ability to interact in a professional manner and deal with interagency teams, creative agencies, and vendors face-to-face
High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
Experience with analytical tools
Technical and analytical mindset

Nice To Haves

Experience with Prisma a desirable asset

Responsibilities

Manage paid social marketing campaigns (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok) for Fortune 1000 clients
Manage and execute strategic social marketing plans that meet client’s goals
Demonstrate how to pull and organize campaign data effectively
Understand strategic differences between campaigns and set-up
Present and gain approval on campaign tactics
Forecast, generate and maximize performance opportunities with social and planning team
Monitor, track, evaluate and optimize campaign performance to maximize client investment
Assist with the billing process through financial inputting and reconciliation
Maintain positive relationships, expectations and communications with the assistance of internal resources
Build on an existing level of social marketing expertise and develop a reputation for innovation and efficiency
Stay up-to-date with industry trends and developments in social marketing, digital marketing as well as consumer behaviour and recommend improvements to accounts