Associate Manager Category Management

The Hershey Company•Cincinnati, OH

About The Position

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Requirements

Bachelor’s Degree required
Minimum 3+ years of experience in Category Management, CPG Sales, or related field
Strong analytical and data interpretation skills
Understanding of consumer and shopper behavior
Knowledge of category management processes and industry trends
Business Acumen
Relationship Management
Data Analysis
Influencing
Data Storytelling

Responsibilities

Analyze and share customer and shopper research with retail partners to inform category planning and reviews This supports effective execution and alignment with organizational standards.
Collaborate with retailers to develop tailored promotional and product placement strategies that align with their customer base This supports effective execution and alignment with organizational standards.
Conduct joint business planning sessions to establish and align on category goals and performance metrics This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Manage pricing, selection, and promotions to maximize sales and profitability while supporting retailer objectives This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Monitor and review manufacturer and retailer performance against established category targets This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.