Assoc. Content Marketing Manager
About The Position
This Mint Mobile role supports increasing organic traffic, engagement, and conversions through content marketing efforts and optimizations. It involves researching, strategizing and creating acquisition site content (e.g. blog articles, FAQs, landing pages, video content) using SEO guidelines and data-driven insights. The role collaborates cross-functionally with media, product, technology, creative teams, and external partners. Success is measured by performance metrics, competitive analysis, and the ability to translate data into actionable recommendations. The work impacts organizational visibility and customer acquisition.
Requirements
- Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required)
- Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
- Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)
- Data-driven, analytical, test-and-learn attitude (Required)
- Strong Analytical skills to measure, lead, analyze and report on KPIs (Required)
- Experience with Adobe Analytics, Google Analytics, or similar (Required)
- Experience with Adobe Analytics, Google Analytics, or similar (Required)
- Intermediate knowledge of SEO tools (e.g. Screaming Frog, STAT, Botify, etc.) (Required)
- Foundational knowledge of paid media a plus (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice To Haves
- Acceptable areas of study include Business, Marketing or related field (Preferred)
- 2-4 years SEO and analytics experience (Preferred)
Responsibilities
- With the acquisition content & web team, ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research.
- Implement and lead organic search improvements on the blog to increase traffic and engagement.
- Collaborate with cross-functional teams to develop and implement keyword research, content strategy, and on-page SEO tactics.
- Analyze search behavior trends and driven data to find opportunities for SEO optimization.
- Develop and maintain reporting and data visualizations to support business decisions and performance tracking.
- Also responsible for other duties/projects as assigned by business management as needed.
Benefits
- Competitive base salary and compensation package
- Multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
