Assisted Living Sales Director

Sonida Senior Living•O’Fallon, MO

About The Position

Park Place at Winghaven, a Sonida Senior Living community in O’Fallon, Missouri, is seeking an Assisted Living Sales Director. The community provides independent living, assisted living, and memory care. The Sales Director supports the Executive Director in achieving occupancy, revenue, census, and per diem goals, while maintaining a waiting list for available apartments. The role develops and periodically updates community marketing plans, responds to prospective resident inquiries using current operational and competitive information, and guides prospective residents toward solutions that meet their needs. The Sales Director also coordinates residency contracts with community managers and helps ensure a smooth transition from the sales process through move-in. The position offers a sales incentive program, flexible scheduling, technology intended to support residents and staff, educational and learning opportunities, referral programs, paid training, and benefits that may depend on employment status and location.

Requirements

  • At least three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required.

Nice To Haves

  • College credits or a college degree preferred; alternatively, satisfy state experience requirements.

Responsibilities

  • Support the Executive Director in increasing occupancy, meeting budgeted occupancy and revenue, and maintaining a waiting list for available apartments.
  • Stay current on relevant operational information, competitive analysis, and company information to respond effectively to lead inquiries.
  • Achieve community sales objectives and move-in goals identified by the Executive Director and Regional Director of Sales, including annual budgeted census and per diem targets.
  • Develop and implement community marketing plans, refining them quarterly for review by the Regional Director of Sales/Marketing.
  • Recommend solutions that match prospective residents’ needs, address objections by demonstrating benefits, and negotiate mutually beneficial outcomes.
  • Work with appropriate Community Managers to finalize residency contracts, ensuring sales efforts are proportionate to their urgency and appropriateness for the community.
  • Ensure a smooth transition for residents from the sales process through move-in.

Benefits

  • Robust sales incentive program.
  • Flexible scheduling.
  • Cutting-edge technology to support resident care and make work more effective.
  • Company support for educational and learning opportunities.
  • Paid referral programs for Team Member and Resident referrals.
  • Medical insurance.
  • Dental insurance.
  • Vision insurance.
  • Life and disability insurance.
  • 401(k) retirement savings with a discretionary company match determined annually based on company performance.
  • Employee Assistance Program.
  • Dependent Care and FSA savings accounts.
  • PTO available from day one.
  • Paid training.
  • Competitive wage/salary.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service