Assistant Store Manager

Boot Barn • Woodbridge, VA

2d • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. In partnership with the Store Manager and District Manager, the Assistant Store Manager works toward year-over-year improvements and stronger processes and productivity.

The role leads and develops partners, supports customer engagement and loyalty, helps execute merchandising and inventory strategies, and adapts store operations to changing business needs. It also supports hiring, training, scheduling, community outreach, and the execution of store procedures. The position may involve travel of up to 15% to support local stores as needed.

The physical work environment is clean, orderly, properly lighted and ventilated, with moderate noise levels. The role involves a moderate level of physical activity, including standing, walking, bending, and frequent lifting.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores as needed.
• Ability to stand, walk, and squat for more than half of a work shift; bend, stoop, kneel, and squat occasionally; and use a ladder or step stool occasionally.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write accurately to complete documentation and reports.
• Ability to see, hear, and speak to communicate with partners and customers; specific vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture and building long-standing customer relationships.
• Review goals with partners and provide timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Support continuous learning and partner training plans across operational and merchandising areas, and develop team members toward their career goals.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate localized customer needs to the Store Manager.
• Collaborate with the Store Manager to plan and execute community- and market-focused sales events.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold individuals and teams accountable for goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution, and process product receipts accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with Time and Attendance policies and procedures.
• Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, teamwork, strong communication, quality work, reliable attendance, and appropriate appearance with customers, team members, corporate partners, and vendors.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree