Assistant Store Manager

Boot Barn•Louisville, KY
•Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, partnering with the Store Manager to foster an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also works with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity. This position leads and coaches store partners, supports hiring and training, contributes to operational and merchandising execution, and helps build customer relationships and community engagement. It requires a strong understanding of store operations, professionalism, flexibility to meet business needs, and the ability to work a variety of shifts, including nights, weekends, and holidays. The role may require up to 15% travel to support local stores as needed.

Requirements

  • Associate’s degree and/or 2 to 4 years of experience in retail store management.
  • Experience managing direct reports and leading teams in a selling environment.
  • Strong organizational and time-management skills, including the ability to manage multiple priorities.
  • Strong communication and customer-service skills.
  • Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
  • Scheduling flexibility and willingness to work extended hours when necessary.
  • Ability to travel up to 15% to support local stores, as needed.
  • Ability to stand, walk, and squat for more than 50% of the work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
  • Ability to lift, move, and carry up to 40 pounds.
  • Ability to read, count, and write to complete documentation and reports accurately.
  • Ability to see, hear, and speak to communicate with partners and customers; required vision abilities include close, distance, peripheral, and depth perception, and ability to adjust focus.
  • Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

  • Lead partners in fostering a service and selling culture and exceeding customer expectations to build long-standing relationships.
  • Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
  • Support continuous learning and partner training plans to improve operational and merchandising performance, and develop team members toward their career goals.
  • Collaborate with the Store Manager to adapt to changing business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with relevant District, Region, and Store Support Center partners.
  • Assess and communicate localized customer needs to the Store Manager.
  • Collaborate with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
  • Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold individuals and teams accountable for goals.
  • Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments while following company visual presentation guidelines.
  • Ensure markdown compliance and execution and accurate, timely processing of product receipts.
  • Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
  • Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
  • Complete opening and closing procedures to company standards and comply with the company Time and Attendance policy and procedures.
  • Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
  • Apply business acumen and understand all aspects of store operations.
  • Demonstrate professionalism, teamwork, and high-quality work, attendance, and appearance in interactions with customers, team members, corporate partners, and vendors.
  • Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

  • Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
  • Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
  • Paid Time Off plan for year-round Boot Barn Partners.
  • Medical, dental, vision, and life insurance.
  • 401(k) plan with company matching.
  • Flexible schedules and work/life balance.
  • Opportunities for growth at every level.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service