Assistant Store Manager

Boot Barn • Gainesville, GA

1d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

The position promotes a service- and selling-focused culture, develops team members through coaching and training, and helps manage store schedules, hiring, operational procedures, merchandise presentation, inventory, and shrink. The Assistant Store Manager supports customer and community engagement, leads by example on the sales floor, and ensures the store meets company standards and applicable laws and policies.

Boot Barn describes its workplace as a community built on togetherness, collaboration, belonging, mutual support, and valuing each Partner. Its vision is to offer everyone a piece of the American spirit, one handshake at a time.

Requirements

• Associate degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to meet the described physical demands, including standing, walking, squatting, occasional bending, stooping and kneeling, occasional ladder or step-stool use, and lifting, moving, and carrying up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; manual dexterity to handle, feel, type, and reach.

Responsibilities

• Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop team members toward their career goals within the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess localized customer needs and communicate them to the Store Manager.
• Plan and execute community- and market-oriented events with the Store Manager to drive store volume.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and lead execution of the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the Time and Attendance policy and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, teamwork, quality work, reliable attendance, and appropriate appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate, selling incentives (SPIFFS), and monthly store sales bonus opportunity.
• 50% discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree