Assistant Store Manager

Boot Barn • Manchester, NH

4d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to cultivate and maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and achievement of store sales goals. The Assistant Store Manager partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

The role leads and develops store partners, supports a customer-first selling culture, and helps ensure that store operations and merchandising meet company standards. It also contributes to hiring, training, scheduling, inventory and shrink management, community outreach, and execution of sales-driving events. The position requires working a variety of shifts, including nights, weekends, and holidays, with extended hours when necessary and up to 15% travel to support local stores as needed.

Boot Barn describes its workplace as community-oriented, collaborative, inclusive, and guided by the values of the West. The company emphasizes togetherness, belonging, partner development, and offering everyone a piece of the American spirit. The work environment is clean, orderly, properly lighted and ventilated, and compliant with safety requirements; noise levels are moderate. The position involves a moderate level of physical activity, including substantial standing and walking and lifting up to 40 pounds.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of the work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; specific vision abilities include close, distance, peripheral, and depth perception and the ability to adjust focus.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Support continuous learning and partner training plans to improve operational and merchandising performance.
• Develop team members to support their career goals within the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures, adjust store schedules, implement operational directives, support interviewing and hiring, train staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess localized customer needs and communicate them to the Store Manager.
• Collaborate with the Store Manager to plan and execute volume-driving events involving local community or market outreach.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with Time and Attendance policies and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen to understand all aspects of store operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors, and maintain high standards of work quality, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree