Assistant Store Manager

Boot Barn • Mercedes, TX

15h • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to cultivate and maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

Boot Barn describes its culture as community-oriented, collaborative, inclusive, and supportive. Its vision is to offer everyone a piece of the American spirit, one handshake at a time.

The role leads and develops store partners, supports hiring and training, communicates customer and business needs, and helps plan community outreach and sales-driving events. It also supports store operations, merchandising, inventory, shrink prevention, product knowledge, and compliance with company policies and applicable laws. The position requires availability for varied shifts, including nights, weekends, and holidays, flexibility to work extended hours when needed, and up to 15% travel to support local stores as needed.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays, to meet business needs.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Willingness to travel up to 15% to support local stores, as needed.

Responsibilities

• Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Promote continuous learning, assist with partner training plans, improve operational and merchandising performance, and develop team members toward career goals.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess localized customer needs and communicate them to the Store Manager.
• Collaborate with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold individuals and the team accountable for goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments while following company visual presentation guidelines.
• Ensure markdown compliance and execution and process product receipts accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the Time and Attendance policy and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, quality work, reliable attendance, and appropriate appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level; the company states it opens 50 or more new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree