Assistant Store Manager

Boot Barn • Vestal, NY

14d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also works with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

Boot Barn describes its workplace as community-oriented and collaborative, where team members—called Partners—support one another, welcome diverse perspectives, and work together to make a positive impact. The company’s vision is to offer everyone a piece of the American spirit, one handshake at a time.

This position leads and develops store Partners, supports customer engagement and sales, maintains merchandising and operational standards, and collaborates with store and district leadership. It is an hourly role with selling incentives and a monthly store sales bonus opportunity. Compensation varies by geography, skills, experience, and tenure.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to meet the physical demands of the role, including standing, walking, and squatting for more than half of a shift; occasional bending, stooping, kneeling, and ladder or step-stool use; and lifting, moving, and carrying up to 40 pounds.
• Ability to read, count, and write accurately to complete documentation and reports.
• Ability to see, hear, and speak to communicate with Partners and customers; specific vision abilities include close and distance vision, peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead Partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing relationships.
• Review goals with Partners and provide consistent coaching, actionable feedback, and recognition.
• Lead by example and remain present on the sales floor during peak business hours.
• Promote continuous learning and assist with training plans to improve operational and merchandising performance.
• Develop team members toward their career goals within the company.
• Work with the Store Manager to respond to changing business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with appropriate District, Region, and Store Support Center Partners.
• Assess local customer needs and communicate them to the Store Manager.
• Help plan and execute community- and market-oriented events that drive store volume.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and help drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train Partners in these categories.
• Complete opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
• Apply business acumen to understand all aspects of store operations.
• Demonstrate professionalism, strong teamwork, and high standards of work quality, attendance, and appearance in interactions with customers, team members, corporate Partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center Partners.

Benefits

• Competitive hourly rate of $19.00–$22.00, plus selling incentives (SPIFFS) and a monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company states it is opening more than 50 new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree