Assistant Store Manager

Kontoor Brands•Breckenridge, CO

About The Position

The Assistant Store Manager is a key store leader responsible for opening and closing the store, supporting sales performance, delivering an exceptional customer experience, and overseeing day-to-day store operations. The role supports the Store Manager by leading the sales floor, coaching team members on customer engagement, loyalty, and operations, and ensuring that store standards, processes, and policies are consistently followed. The Assistant Store Manager leads daily operations and may act as Manager-On-Duty on a rotating basis. The position includes supporting merchandising and visual standards, inventory and freight processes, loss prevention and safety, expense management, and team development. The role also assists with recruiting, scheduling, payroll processing, and team engagement and retention activities. The position requires open availability, including evenings, weekends, and holidays. Essential functions include using store technology and office equipment; standing and moving around the store for shifts of up to eight hours; helping customers and maintaining merchandise; lifting and carrying up to 25 pounds regularly and up to 50 pounds occasionally with team support as appropriate; moving merchandise racks; and reaching, bending, crouching, and performing other manual store tasks. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Requirements

  • Must be 18 years of age or older.
  • Must have open availability, including evenings, weekends, and holidays.
  • Retail or customer-facing experience is preferred but not required.
  • Ability to use store technology and office equipment, including point-of-sale systems, computers, and handheld devices.
  • Ability to stand and move throughout the store during scheduled shifts, up to eight hours.
  • Ability to lift and carry up to 25 pounds regularly and up to 50 pounds occasionally, with team support as appropriate.
  • Ability to push or pull merchandise racks and assist with restocking.
  • Ability to reach, bend, stoop, crouch, and stretch to retrieve merchandise and maintain store standards.
  • Ability to perform occasional manual tasks, such as assembling displays or adjusting store layouts.
  • Vision and attention to detail sufficient to read labels, organize merchandise, and support customers.
  • Manual dexterity for tasks such as folding, hanging, and organizing apparel.

Nice To Haves

  • Retail or customer-facing experience.

Responsibilities

  • Execute high retail standards, model selling behaviors, and coach team members to deliver the expected in-store experience and support sales performance.
  • Engage customers using open-ended questions, active listening, and personalized product recommendations.
  • Review sales trends and share findings with managers to help adjust selling strategies.
  • Communicate store loyalty goals, review daily results, and coach team members to improve loyalty execution.
  • Maintain visual merchandising standards and ensure the store is clean, organized, and well stocked; adapt merchandising to support sales and product storytelling.
  • Lead daily store operations, including opening and closing, point-of-sale integrity, freight processing, loss prevention, and safety initiatives.
  • Independently merchandise the store according to brand guidelines and adapt presentation to support sales and visual impact.
  • Ensure adherence to company policies, procedures, and operational guidelines.
  • Respond promptly to customer or employee injuries and report them immediately to Human Resources.
  • Participate in Loss Prevention Audits, review results, and execute plans to meet district and company shrink goals.
  • Conduct regular walkthroughs to assess safety, loss prevention risks, and store readiness; identify and communicate improvement opportunities to the Store Manager.
  • Manage controllable expenses to support achieving and exceeding P&L targets.
  • Act as Manager-On-Duty on a rotating basis and manage freight, inventory, and store processes.
  • Provide timely coaching and feedback to team members.
  • Assist the Store Manager with recruiting, scheduling, and payroll processing.
  • Build relationships with district peers and other stores by sharing best practices and seeking feedback or training.
  • Partner with the Store Manager on team engagement and retention events and contests.
  • Address and resolve customer concerns quickly and professionally.
  • Support the team by delegating tasks, following up, and helping remove barriers to shift goals.
  • Anticipate business needs, such as deliveries, peak traffic, and promotions, and help the team prepare through planning and prioritization.
  • Model ethical behavior, respect differences, and appropriately escalate concerns.
  • Communicate clearly and respectfully with customers and team members.
  • Assist with customer needs, merchandise recovery, store organization, restocking, and occasional display assembly or layout adjustments.

Benefits

  • Competitive health, dental, and vision insurance.
  • Optional short- and long-term disability insurance.
  • 401(k) with company match.
  • Employee assistance program.
  • Employee discounts.
  • Flexible schedule.
  • Holiday pay.
  • Paid time off, including vacation and sick time for Helly Hansen positions.
  • Bonuses based on achieving store and personal targets for Helly Hansen positions.
  • Annual merit increase or performance-based bonus for LW positions.
  • Paid time off for LW positions.
  • Four weeks of paid parental leave for eligible new parents.
  • Flexible Fridays.
  • Tuition reimbursement.
  • Resources supporting physical, emotional, social, and financial wellbeing.
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