Assistant Store Manager
About The Position
The Assistant Store Manager supports the Store Manager in overseeing daily store operations, delivering exceptional customer service, and driving store performance. The role leads Shift Leads and Sales Associates while promoting Miniso’s mission and core values. It supports sales and productivity goals through team coaching, customer engagement, membership-program growth, inventory management, merchandising, and adherence to operational standards and company policies. The Assistant Store Manager also assists with recruitment, training, staffing, retention, scheduling, administrative tasks, loss prevention, cash handling, and maintaining a clean and safe store environment. The position may require travel between locations and the ability to relocate or manage additional stores as business needs require.
Requirements
- High school diploma or equivalent.
- At least 1 year of retail management experience, with a strong track record of leading teams.
- Proven successful experience in retail management.
- Strong leadership, organizational, and customer management skills.
- Excellent communication and interpersonal abilities.
- Ability to work a flexible schedule, including nights, weekends, and holidays.
- Ability to travel between locations.
- Ability to relocate or manage additional stores based on business needs.
Nice To Haves
- Associate degree or higher in Business Administration, Organizational Behavior, Hospitality, or a related field.
Responsibilities
- Support the Store Manager in overseeing daily store operations and lead Shift Leads and Sales Associates.
- Promote Miniso’s mission and core values.
- Deliver exceptional customer service and maintain merchandising and operational standards.
- Drive customer engagement with the membership program by promoting sign-ups and building customer loyalty.
- Mentor trainee associates, achieve sales targets, and support business growth.
- Help manage inventory, process shipments, handle damages and returns, and manage supplies.
- Assist with recruitment, training, staffing, and retention.
- Support administrative tasks, staff scheduling, inventory management, and compliance with company policies and handbook guidelines.
- Communicate insights and feedback to the Store Manager to help maintain store condition and visual merchandising standards.
- Provide constructive feedback that supports recognition, accountability, and continuous improvement.
- Work with the Store Manager and Loss Prevention Team to address internal and external shrink in accordance with company policies and procedures.
- Train, motivate, and mentor the sales team and provide constructive feedback to help achieve sales targets.
- Perform cash-handling tasks in accordance with standard operating procedures.
- Help maintain a clean and safe environment for associates and customers.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
