Assistant Store Manager

MINISO USA•Corona, CA
•$18 - $25

About The Position

The Assistant Store Manager supports the Store Manager in overseeing daily store operations, delivering exceptional customer service, and driving store performance. The role leads Shift Leads and Sales Associates while promoting Miniso’s mission and core values. It supports sales and productivity goals through team coaching, customer engagement, merchandising, inventory management, and adherence to operational procedures and company policies. The position also assists with recruitment, training, staffing, retention, administrative tasks, cash handling, and loss prevention. The Assistant Store Manager reports directly to the Store Manager and may need to travel between locations or manage additional stores based on business needs.

Requirements

  • High school diploma or equivalent.
  • At least 1 year of retail management experience with a strong track record of leading teams.
  • Proven successful experience in retail management.
  • Strong leadership, organizational, and customer management skills.
  • Excellent communication and interpersonal abilities.
  • Ability to work a flexible schedule, including nights, weekends, and holidays.
  • Ability to travel between locations.
  • Ability to relocate or manage additional stores based on business needs.

Nice To Haves

  • Associate degree or higher in Business Administration, Organizational Behavior, Hospitality, or a related field.

Responsibilities

  • Lead a team of Shift Leads and Sales Associates while supporting the Store Manager.
  • Promote Miniso’s mission and core values.
  • Support smooth store operations, exceptional customer service, merchandising standards, operational procedures, and sales performance.
  • Promote membership program sign-ups and customer loyalty to improve retention and sales.
  • Mentor trainee associates, help achieve sales targets, and support business growth.
  • Support inventory management, shipment processing, handling damages and returns, and managing supplies.
  • Assist with recruiting, training, staffing, and retaining store talent.
  • Support administrative tasks, staff scheduling, inventory management, and compliance with company policies and handbook guidelines.
  • Help maintain store condition and visual merchandising standards, and communicate insights and feedback to the Store Manager.
  • Give constructive feedback that supports recognition, accountability, and continuous improvement.
  • Work with the Store Manager and Loss Prevention Team to address internal and external shrink in accordance with company policies.
  • Train, motivate, mentor, and provide feedback to the sales team to achieve sales targets.
  • Perform cash-handling tasks in accordance with standard operating procedures.
  • Help maintain a clean and safe environment for associates and customers.
  • Travel between locations as required and manage additional stores based on business needs.
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