Assistant Store Manager

Boot Barn • Toledo, OH

13d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, partnering with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year growth and improve processes and productivity.

The position fosters a collaborative, inclusive workplace and a customer-first selling culture. It develops team members through coaching, feedback, training, and recognition; adapts store operations to business needs; and helps drive sales, community engagement, inventory practices, and visual merchandising. The role requires a variety of shifts, including nights, weekends, and holidays, with extended hours when necessary and up to 15% travel to support local stores as needed.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Willingness to travel up to 15% to support local stores as needed.

Responsibilities

• Lead partners in building a service and selling culture, exceeding customer expectations, and establishing long-standing customer relationships.
• Review goals with partners and provide timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Promote continuous learning, assist with partner training plans, improve operational and merchandising performance, and develop team members toward their career goals.
• Work with the Store Manager to respond to changing business needs and procedures, adjust schedules, implement operational directives, support interviews and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate local customer needs to the Store Manager.
• Plan and execute sales-driving events with the Store Manager, including outreach to the local community and market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold individuals and the team accountable for goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual presentation guidelines.
• Ensure markdown compliance and execution and process product receipts accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain knowledge of product categories, including western boots, work boots, denim, hats, and add-ons, and coach and train partners in these areas.
• Complete opening and closing procedures to company standards and comply with the company Time and Attendance policy and procedures.
• Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, teamwork, high-quality work, dependable attendance, and appropriate appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree