Assistant Store Manager

Boot Barn • Wauwatosa, WI

12d • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and sales goals. In partnership with the Store Manager and District Manager, the Assistant Store Manager pursues year-over-year increases and improved processes and productivity.

The position leads and develops store partners, promotes a service-oriented selling culture, and supports customer relationships, training, merchandising, inventory management, and operational execution. The Assistant Store Manager also helps adapt the store to changing business needs, supports hiring and scheduling, and carries out company policies and procedures.

Boot Barn describes its workplace as community-oriented, collaborative, and inclusive, with team members referred to as “Partners.”

Requirements

• Associate degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of a work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; specific vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds customer expectations and builds lasting relationships.
• Review goals with partners and provide timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Support continuous learning and partner training plans to improve operational and merchandising performance.
• Develop team members toward career goals within the company.
• Collaborate with the Store Manager to adapt to business needs, adjust schedules, support interviewing and hiring, train staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate local customer needs to the Store Manager.
• Plan and execute sales-driving events with the Store Manager, including outreach to the local community and market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and teams accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and help drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with time and attendance policies.
• Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
• Apply business acumen to understand store operations and demonstrate professionalism, teamwork, quality work, reliable attendance, and appropriate appearance.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level; the company states it is opening 50+ new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree