Assistant Store Manager

Boot Barn • Monroe, LA

4d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to foster an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year improvement, better processes, and increased productivity.

Boot Barn describes its workplace as community-oriented and collaborative, where employees are called “Partners.” The company values togetherness, belonging, listening, innovation, mutual support, and celebrating each partner’s contribution. Its vision is to offer everyone a piece of the American spirit, one handshake at a time.

The Assistant Store Manager leads and coaches the store team, supports customer engagement and sales, maintains merchandise and operational standards, and helps develop partners’ skills and careers. The role also supports hiring, scheduling, training, inventory and shrink initiatives, local outreach, and compliance with company policies and applicable laws. It requires a variety of shifts, including nights, weekends, and holidays, as well as flexibility to work extended hours when needed and travel up to 15% to support local stores as needed.

Requirements

• Associate degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays, to meet business needs.
• Flexibility with scheduling and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to meet the job’s physical demands, including standing, walking, and squatting for more than half of the shift; occasional bending, stooping, kneeling, and squatting; occasional ladder or step-stool use; and lifting, moving, and carrying up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; specified vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds expectations and builds lasting customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop individual team members toward career goals within the company.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust store schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess localized customer needs and communicate them to the Store Manager.
• Help plan and execute community- and market-focused events that drive sales volume.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate stock levels, merchandise adjacencies and presentations, signing, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive their execution with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with Time and Attendance policies and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, effective communication, teamwork, and high standards of work quality, attendance, and appearance.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree