Assistant Store Manager

Boot Barn • Joliet, IL

12d

About The Position

The Assistant Store Manager is an essential member of the store leadership team who collaborates with the Store Manager to cultivate an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year improvement, better processes, and increased productivity.

Boot Barn describes its workplace as collaborative and community-oriented, where employees are called “Partners.” The company values togetherness, belonging, innovation, support, heritage, and welcoming people from different backgrounds.

The Assistant Store Manager leads and develops the store team, supports customer engagement and selling, maintains merchandising and operational standards, and helps manage staffing, training, inventory, and local customer needs. The role requires a range of shifts, including nights, weekends, and holidays, and may involve extended hours and up to 15% travel to support local stores. Compensation varies by geography, skills, experience, and tenure.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of the work shift; bend, stoop, kneel, and squat occasionally; and use a ladder or step stool occasionally.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; required vision abilities include close, distance, and peripheral vision, depth perception, and adjusting focus.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Support continuous learning and partner training plans to improve operational and merchandising performance.
• Develop team members to help them meet career goals within the company.
• Work with the Store Manager to adapt to business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess and communicate local customer needs to the Store Manager.
• Help plan and execute events that drive store volume and involve outreach to the local community or market.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and teams accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and Company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the Company Time and Attendance policy and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as Company policies, procedures, and practices.
• Apply business acumen and understanding of all aspects of store operations.
• Demonstrate professionalism, effective communication, teamwork, quality work, reliable attendance, and appropriate appearance with customers, team members, corporate partners, and vendors.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree