Assistant Store Manager

Boot Barn•Las Vegas, NV

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to cultivate and maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity. Boot Barn describes its culture as community-centered, collaborative, inclusive, and supportive. Its vision is to offer everyone a piece of the American spirit, one handshake at a time. The position leads partners in delivering customer service and selling results, coaches and develops team members, supports store scheduling and hiring, and helps implement operational and merchandising plans. It also contributes to local customer outreach, loyalty-program engagement, inventory and shrink initiatives, and store opening and closing procedures. The role requires a strong understanding of store operations, professionalism, and compliance with applicable laws and company policies. The work environment is clean, orderly, properly lighted and ventilated, with moderate noise levels. The role involves standing, walking, bending, occasional ladder or step-stool use, and lifting, moving, or carrying up to 40 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

  • Associate’s degree and/or 2 to 4 years of experience in retail store management.
  • Experience managing direct reports and leading teams in a selling environment.
  • Strong organizational and time-management skills, including the ability to manage multiple priorities.
  • Strong communication and customer-service skills.
  • Availability to work a variety of shifts, including nights, weekends, and holidays.
  • Flexibility with scheduling and willingness to work extended hours when necessary.
  • Willingness and ability to travel up to 15% to support local stores as needed.
  • Ability to stand, walk, and squat for more than half of the work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
  • Ability to lift, move, and carry up to 40 pounds.
  • Ability to read, count, and write to complete documentation and reports accurately.
  • Ability to see, hear, and speak to communicate with partners and customers; required close, distance, peripheral, and depth vision and ability to adjust focus; and manual dexterity to handle, feel, type, and reach.

Responsibilities

  • Lead partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing relationships.
  • Review goals with partners and provide timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
  • Support continuous learning, partner training plans, store performance, and individual team members’ career development.
  • Collaborate with the Store Manager to adapt to business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff on policies and procedures, and communicate with District, Region, and Store Support Center partners.
  • Assess localized customer needs and communicate them to the Store Manager.
  • Collaborate with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
  • Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold the team accountable for individual and team goals.
  • Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments in accordance with customer needs and company visual presentation guidelines.
  • Ensure markdown compliance and execution and process product receipts accurately and promptly.
  • Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
  • Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
  • Complete opening and closing procedures to company standards and comply with the Time and Attendance policy and procedures.
  • Adhere to and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
  • Apply business acumen and understanding of all aspects of store operations.
  • Demonstrate professionalism, teamwork, communication, quality work, attendance, and appearance with customers, team members, corporate partners, and vendors.
  • Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

  • Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
  • 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
  • Paid Time Off plan for year-round Boot Barn Partners.
  • Medical, dental, vision, and life insurance.
  • 401(k) plan with company matching.
  • Flexible schedules and work/life balance.
  • Opportunities for growth at every level.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service