Assistant Store Manager

Boot Barn•Sacramento, CA
•$20 - $26•Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to cultivate and maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. In partnership with the Store Manager and District Manager, the Assistant Store Manager works toward year-over-year increases and improved processes and productivity. The position leads partners in providing a strong service and selling experience, developing team members, and achieving individual and team goals. It supports store operations, merchandising, inventory and shrink initiatives, hiring and training, customer engagement, and community events. The Assistant Store Manager also completes opening and closing procedures, follows company policies and applicable laws, and maintains a professional standard of communication, teamwork, work quality, attendance, and appearance.

Requirements

  • Associate’s degree and/or 2 to 4 years of experience in retail store management.
  • Experience managing direct reports and leading teams in a selling environment.
  • Strong organizational and time-management skills, including the ability to manage multiple priorities.
  • Strong communication and customer-service skills.
  • Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
  • Flexibility with scheduling and willingness to work extended hours when necessary.
  • Ability to travel up to 15% to support local stores, as needed.
  • Ability to meet the role’s physical demands, including standing, walking, and squatting for more than half of a work shift; occasional bending, stooping, kneeling, and ladder or step-stool use; and lifting, moving, and carrying up to 40 pounds.
  • Ability to read, count, and write accurately to complete documentation and reports; communicate using sight, hearing, and speech; and perform manual tasks requiring hand dexterity and reach.

Responsibilities

  • Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
  • Review goals with partners and provide timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
  • Promote continuous learning, support partner training plans, improve operational and merchandising performance, and develop team members toward career goals.
  • Collaborate with the Store Manager to respond to changing business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff on policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
  • Assess and communicate localized customer needs to the Store Manager.
  • Collaborate with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
  • Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs and hold the team accountable for individual and team goals.
  • Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments while following company visual presentation guidelines.
  • Ensure markdown compliance and execution, and ensure product receipts are processed accurately and promptly.
  • Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
  • Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
  • Complete opening and closing procedures to company standards and comply with the Time and Attendance policy and procedures.
  • Adhere to and enforce applicable local, federal, and state laws as well as company policies, procedures, and practices.
  • Apply business acumen and understanding of all aspects of store operations.
  • Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors, and maintain high standards of work quality, attendance, and appearance.
  • Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

  • Competitive hourly rate of $20.00–$26.00, plus selling incentives (SPIFFS) and a monthly store sales bonus opportunity.
  • 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
  • Paid Time Off plan for year-round Boot Barn Partners.
  • Medical, dental, vision, and life insurance.
  • 401(k) plan with company matching.
  • Flexible schedules and work/life balance.
  • Opportunities for growth at every level.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service