Assistant Store Manager Sales – Footwear & Apparel

DICK'S Sporting Goods•Mission Viejo, CA

About The Position

The Assistant Store Manager Sales – Footwear & Apparel leads sales and athlete engagement in the Footwear and Apparel departments at DICK’S Sporting Goods. The role coaches teams to provide expert service and product knowledge, drives performance through leadership, and helps athletes find products for performance and everyday needs. The position partners with the Store Manager on business planning, store operations, staffing, and workforce management while helping build an inclusive, high-performing team and an exceptional athlete experience.

Requirements

High school diploma or equivalent.
1–3 years of experience.
1–3 years of retail management experience or customer-focused experience required.

Responsibilities

Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
Ensure operational strategies support long-term success; identify store opportunities and validate programs and processes such as BOPIS and ship-from-store.
Directly manage Captains (Supervisors) and influence, coach, and develop the broader store team.
Develop leaders and foster a high-performing, inclusive team environment.
Manage Captain performance, including development, annual reviews, and promotional recommendations; hold teammates accountable for policies and procedures, including disciplinary and termination recommendations.
Maintain merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
Promote and lead company programs, including customer loyalty participation, warranty sales, and private label credit card enrollment.
Model service, selling, and leadership behaviors that elevate the athlete experience; anticipate athlete needs and provide clear, accurate product information.
Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are trained and equipped through coaching, motivation, exposure, stretch assignments, and development plans.
Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
Partner with the Store Manager and Captains to develop hiring strategies, source candidates, and conduct interviews.
Own hiring decisions for Captains and make hourly hiring and termination decisions based on Captain recommendations; coach Captains on interviewing, hiring, and team building.
Hold teammates accountable for operational guidelines, brand standards, customer service expectations, and company policies.
Ensure store safety, standards, and operational procedures are upheld; enforce safety, loss prevention, standard operating procedures, and applicable external laws and guidelines.
Create a welcoming, respectful environment for teammates and athletes.