Assistant Store Manager Sales – Footwear & Apparel

DICK'S Sporting Goods•Mission Viejo, CA

2d•$66,000 - $92,400

About The Position

At DICK’S Sporting Goods, the Assistant Store Manager – Sales (Footwear & Apparel) leads sales and athlete engagement in the Footwear and Apparel departments. The role coaches teams to provide expert service and product knowledge, drives performance through leadership, and helps athletes find products for performance and everyday needs. It works with the Store Manager on business growth, workforce planning, and store operations while fostering a high-performing, inclusive environment and delivering exceptional athlete experiences.

Requirements

High school diploma or equivalent.
1–3 years of experience.
1–3 years of retail management experience or customer-focused experience.

Responsibilities

Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
Ensure operational strategies support long-term success, identify store opportunities, and validate programs and processes such as BOPIS and ship-from-store.
Directly manage Captains (Supervisors) and indirectly lead the broader store team through influence, coaching, and development.
Develop leaders, foster an inclusive, high-performing team, manage Captain performance reviews and development, recommend promotions, and hold teammates accountable for policies and procedures.
Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
Promote and lead company programs such as customer loyalty participation, warranty sales, and private-label credit card enrollment.
Model service, selling, and leadership behaviors, anticipate athlete needs, and provide accurate, knowledgeable product and assortment information.
Lead, execute, and validate training initiatives; ensure teammates are equipped to deliver elevated athlete experiences through coaching, motivation, exposure, stretch assignments, and development plans.
Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
Partner with the Store Manager and Captain team to create hiring strategies, source and interview candidates, make hiring decisions for Captains, and make hourly hiring and termination decisions based on Captain recommendations.
Coach Captains on interviewing, hiring, and team-building practices.
Ensure teammates meet operational guidelines, brand standards, customer service expectations, and company policies.
Maintain store safety and operational standards; enforce safety, loss prevention, standard operating procedures, and applicable external laws and guidelines.
Create a welcoming and respectful store environment for teammates and athletes, and hold teammates accountable for unmet expectations.