Assistant Store Manager – Sales (Sport & Outdoor)

DICK'S Sporting Goods•Pensacola, FL

About The Position

At DICK’S Sporting Goods, the Assistant Store Manager – Sales (Sport & Outdoor) leads sales and athlete engagement within the Sport & Outdoor area. The role coaches teams to deliver expert service and product knowledge, drives performance through leadership and selling strategies, and helps athletes find the right gear for their sport. The Assistant Store Manager collaborates with the Store Manager on business growth planning, store operations, workforce management, and hiring. The position directly manages Captains (Supervisors) and develops the broader store team through coaching and influence. It is accountable for team performance, training, merchandising and presentation standards, customer programs, safety, and compliance with company policies and procedures.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • 1–3 years of retail management experience or customer-focused experience required.

Responsibilities

  • Collaborate with the Store Manager to develop and execute full-year business growth plans, including forecasting and planning 90 or more days ahead.
  • Ensure operational strategies support long-term success; identify store opportunities and validate key programs and processes, such as BOPIS and ship-from-store.
  • Directly manage Captains (Supervisors) and influence, coach, and develop the broader store team.
  • Manage Captain team performance, including development, annual reviews, and promotional recommendations; hold teammates accountable for policies and procedures, including disciplinary and termination recommendations.
  • Uphold merchandising and presentation standards, including floor sets, signage, price changes, inventory presentation, and replenishment.
  • Promote and lead company programs, such as customer loyalty participation, warranty sales, and private label credit card enrollment.
  • Model service, selling, and leadership behaviors that elevate the athlete experience, and provide knowledgeable product and assortment information.
  • Lead, execute, and validate training initiatives, including cross-training leaders; ensure teammates are equipped to serve athletes and develop plans with teammates.
  • Partner with the Store Manager on long-range workforce management and approve Captain staffing plans.
  • Oversee payroll and staff scheduling to meet budget goals and respond to athlete traffic and sales trends.
  • Partner with the Store Manager and Captain team on targeted hiring strategies, sourcing, recruiting, and interviewing.
  • Make hiring decisions for Captains and hiring and termination decisions for hourly teammates based on Captain recommendations; coach Captains on interviewing, hiring, and team building.
  • Ensure teammates meet operational guidelines, brand standards, service expectations, and company policies.
  • Maintain store safety, standards, and operating procedures; enforce safety, loss prevention, and standard operating procedures and applicable external laws and guidelines.
  • Foster a welcoming, respectful environment for teammates and athletes and hold teammates accountable for unmet expectations.
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