Assistant Shopper Marketing Manager

Molson Coors • Toronto, ON

1d • Hybrid

About The Position

In the role of Assistant Shopper Marketing Manager working in Toronto, ON you will be a part of the Shopper Marketing Team. You will be accountable for leading the development, communication, and evaluation of solutions through the line for shoppers of your designated brand portfolio, in the on premise and retail channels that put our strong portfolio of brands at the forefront. These solutions must be rooted in brand, shopper, and channel insights and must influence shopping behavior and deliver value and sales for our customers and our company.
This position reports to the Sr Manager Shopper Marketing and works very closely with internal and external stakeholders through the value chain to deliver solutions that drive profitable growth for our retailers and grow MCBC’s share of category and channel.

Requirements

• You’re passionate about marketing and about channel dynamics
• You’re curious and like to dig in on data to understand behaviours
• You’re a storyteller who can engage others on their strategy and idea
• You’re a problem solver who takes accountability to deliver strong work within time commitments
• You build relationships and collaborate to get to the desired outcome
• You have a desire to win, and help others to win
• You have a thirst for learning – you are always looking for ways to learn and help one another grow
• 2+ years Marketing or agency experience in either brand, shopper or trade in alcohol or other CPG brands
• Experience pulling and synthesizing data

Nice To Haves

• Preferred Bachelor’s degree in business administration, sales or marketing

Responsibilities

• Be an expert at our shoppers needs, their occasions and their journey
• Know your assigned brand(s) inside out from strategy to creative guidelines
• Working collaboratively with cross-functional partners, you will lead the development of shopper solutions rooted in insights and brand fundamentals of your assigned brand(s) to influence purchasing behaviour
• You will develop strong briefs and work with external and internal agencies on the strategy, idea, creative and tactics from ideation to execution
• As partner to the sales organization and part of the broader Marketing Activation team, you will connect with customer teams to gather input and feedback throughout the program development process and to guide them on executional direction as the brand steward.
• You will create media assets that align to our shopper’s journey
• You will identify and measure KPIs, both short and long term and use those to inform future decisions

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level