Marketing - Assistant Professor

Western New Mexico University•Mission, NM

About The Position

The Assistant Professor of Marketing teaches undergraduate and graduate marketing courses, normally carrying an assigned load of 12 credit hours per semester, subject to WNMU workload policies and approved adjustments. Courses may include principles of marketing, consumer behavior, market research, digital and social media marketing, integrated marketing communications, and marketing strategy, as well as other marketing courses as assigned. The faculty member must also be willing to teach in at least one additional business area supported by documented academic or professional preparation. The role develops and maintains rigorous, accessible courses and instructional materials for face-to-face, online, and hybrid formats. It integrates current marketing practices, data analysis, business information systems, and responsible AI applications into instruction, including helping students evaluate technology outputs and address accuracy, privacy, bias, intellectual property, and academic integrity. The position contributes to curriculum review and the evaluation of potential degrees, concentrations, certificates, and courses, particularly those integrating applied AI, MIS, and related fields. It also supports experiential learning, student success, recruitment and outreach, assessment, ACBSP accreditation, program review, scholarship, professional development, and engagement with the School, University, employers, alumni, and community partners. The faculty member serves on committees, completes administrative responsibilities and required training, and performs other duties as assigned.

Responsibilities

Teach undergraduate and graduate marketing courses, including principles of marketing, consumer behavior, market research, digital and social media marketing, integrated marketing communications, and marketing strategy; teach other marketing courses as assigned.
Carry the assigned teaching load, normally 12 credit hours per semester, subject to WNMU workload policies and approved adjustments.
Teach courses in at least one additional business area for which documented academic or professional preparation supports assignment.
Develop and maintain rigorous, accessible courses, syllabi, learning materials, and assessments for face-to-face, online, and hybrid instruction.
Maintain an active instructional presence, provide timely feedback and communication, hold office hours, and submit grades and required records on schedule.
Integrate current marketing practices, data analysis, business information systems, and responsible AI applications into appropriate courses; teach students to evaluate technology outputs and consider accuracy, privacy, bias, intellectual property, and academic integrity.
Collaborate with faculty and School leadership on marketing curriculum review and evaluation of potential degrees, concentrations, certificates, and courses, contributing disciplinary expertise, employer input, learning outcomes, course proposals, and resource assessments through established approval processes.
Design and supervise experiential learning through employer projects, marketing campaigns, simulations, case analysis, applied research, internships, or competitions, connecting coursework to professional skills, career opportunities, and regional business needs.
When appropriate, support student organizations and activities and coordinate with advising and student support personnel to improve retention and completion.
When appropriate, participate in recruitment and outreach, including engagement with prospective students, high schools, community colleges, transfer students, and working adults; collaborate with School personnel to communicate program opportunities and student achievements.
Assess course and program learning outcomes, maintain assessment documentation, and use findings to improve instruction and curricula.
Contribute to ACBSP accreditation activities, program review, strategic planning, and evidence of continuous improvement.
Maintain a program of scholarship appropriate to a teaching-focused university through research, publications, presentations, applied projects, or scholarship of teaching and learning; maintain disciplinary currency through professional development and involve students in scholarly work when appropriate.
Serve on School and University committees and engage with the university community, employers, alumni, and community partners on educational and professional initiatives.
Demonstrate collegiality, ethical conduct, and consistent communication; complete required administrative responsibilities and training.
Perform other duties as assigned.