Assistant Professor of Marketing

Utah Tech University•St. George 84770, UT

6d•Onsite

About The Position

The Department of Management and Marketing at Utah Tech University is seeking a full-time, tenure-track faculty member in Marketing with a primary specialization in Product Marketing. This role aligns with the university's polytechnic mission, focusing on applied, industry-engaged learning in product development, positioning, differentiation, launch, management, and growth. The position emphasizes integrating customer insight, innovation, technology, and real-world marketing practices to prepare students for careers in product marketing and related fields. The successful candidate will contribute through teaching, research, student mentoring, and industry/community engagement. An ideal candidate will possess a strong combination of academic scholarship and professional industry experience in product marketing or related areas like product strategy, new product development, go-to-market strategy, technology commercialization, innovation, product lifecycle management, positioning, differentiation, market adoption, and customer insight. An active research agenda and meaningful professional experience are expected. Experience in brand strategy and/or brand management is also valued.

Requirements

PhD or DBA in Marketing from an AACSB-accredited institution required; candidates who are ABD will be considered if the degree will be completed by August 2027.
Active research agenda with evidence of scholarly productivity in product marketing or a closely related area, such as product management, new product development, product lifecycle management, product or marketing strategy, go-to-market strategy, positioning and differentiation, technology commercialization, innovation, market adoption or diffusion, customer insight or co-creation, portfolio strategy, emerging marketing technologies, or related areas.
Demonstrated professional industry experience in product marketing, product management, go-to-market strategy and/or execution, product strategy, technology commercialization, or a closely related area is required.
Demonstrated ability to design innovative, applied curriculum and deliver engaging instruction.
Strong written and oral communication skills, with a proven ability to collaborate effectively within a team-oriented environment.

Nice To Haves

Experience working with industry partners and incorporating experiential, project-based, or technology-enhanced learning into the classroom is preferred.
Professional or research experience in brand strategy and/or brand management is valued as a complement to product marketing expertise.

Responsibilities

Teach and design 24 credit hours of lower- and/or upper-division courses per academic year across different delivery modalities, including courses such as Product Marketing, Marketing Strategy, Principles of Marketing, Entrepreneurial Marketing, and new upper-division electives related to product strategy, go-to-market execution, product positioning, technology marketing, innovation, or related areas.
Advise undergraduate marketing students, mentor student projects, and contribute to experiential learning opportunities and industry-engaged activities.
Provide institutional and campus service as defined by University Policy and the College of Business, including holding office hours, attending department and College of Business meetings and committee service.
Maintain an active program of scholarly research and publication consistent with the expectations for tenure and promotion at Utah Tech University.