Assistant Manager - Sales Training

Software Finder•201 District, VA

About The Position

The Assistant Manager – Sales Training & Performance improves SDR capabilities through call analysis, targeted coaching, and effective training initiatives. The role focuses primarily on improving cold-calling performance while supporting warm-calling development, identifying skill gaps, strengthening sales conversations, and ensuring trainers are equipped to deliver impactful training programs. The position works with trainers to build coaching capabilities, develops targeted training interventions based on performance trends, and monitors training effectiveness and SDR performance improvements. It also collaborates with the Manager of Training to execute departmental training and performance objectives.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 3–5 years of experience in sales, sales training, coaching, or performance management.
  • Strong understanding of cold-calling, warm-calling, and outbound sales processes.
  • Experience in call monitoring, performance analysis, and identifying sales skill gaps.
  • Excellent communication, coaching, and analytical skills.
  • Ability to develop effective training content and drive measurable performance improvements.

Responsibilities

  • Analyze SDR call recordings and performance data to identify skill gaps and improvement opportunities.
  • Conduct call reviews and provide structured coaching to improve cold-calling, warm-calling, objection handling, and conversion skills.
  • Develop and update sales scripts, training materials, call guides, and supporting collateral.
  • Work closely with trainers to improve their coaching capabilities and ensure readiness before new training initiatives.
  • Develop targeted training interventions based on actual performance trends.
  • Monitor training effectiveness and track improvements in SDR performance.
  • Collaborate with the Manager of Training to execute departmental training and performance objectives.
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