Assistant Manager, Cross Tier Ecosystem & Channel Integration

General Motors•Detroit, MI

2d•Hybrid

About The Position

As an Assistant Manager, Cross‑Tier Ecosystem & Channel Integration, you will play a critical role in advancing how GM connects media, channels, and teams across national, zone, and local tiers. This role focuses on driving integration across the ecosystem, ensuring that media strategies, channel execution, and cross-functional initiatives are coordinated, scalable, and aligned to business outcomes. You will partner closely with extended MediaOne, brand, and agency teams to orchestrate channel integration and activation, while improving consistency, efficiency, and performance across the cross-tier system. This role blends strategic integration, operational rigor, and channel expertise, with a strong emphasis on enabling teams to execute against unified planning frameworks.

Requirements

Strong understanding of media ecosystem and channel roles, with ability to connect strategies across platforms and tiers.
Proven ability to coordinate cross‑functional efforts and drive alignment across multiple stakeholders.
Systems thinker with the ability to navigate complexity and connect disparate workstreams into a unified approach.
Solid analytical skills, with the ability to translate performance data into clear insights and actions.
Effective communicator who can simplify complex topics into clear, actionable guidance.
Detail‑oriented and operationally strong, with a focus on consistency, scalability, and executional excellence.
Influential collaborator, able to drive progress without direct authority.
Proactive, accountable, and solution‑oriented in a fast‑paced environment.
5+ years of experience in media planning, strategy, or channel management
Demonstrated understanding of media channels, planning processes, and campaign execution
Experience working across multi-channel or integrated media environments
Ability to manage multiple projects and stakeholders simultaneously
Experience developing presentations and materials for business or leadership audiences
Strong written and verbal communication skills
Bachelor’s degree required; preferred in marketing, business, or related fields

Nice To Haves

Knowledge of GM structures and processes
Automotive experience
Understanding of audience‑based and reach‑based planning

Responsibilities

Partner with channel leads (Video, Social, Search, Programmatic, etc) to drive consistent application of best practices and translate channel strategies into clear, actionable guidance for integrated cross-tier execution.
Align internal MediaOne, agency partners, and vendor teams to deliver coordinated, full-funnel go-to-market strategies across brands and tiers.
Reinforce standardized planning frameworks, taxonomy, and tools to improve consistency, quality, and scalability across national and local teams.
Support the development and scaling of integrated, cross-channel playbooks that enable repeatable and efficient execution across brands and priority markets.
Partner with internal and agency stakeholders to align priorities, timing, and deliverables, ensuring seamless execution across initiatives.
Develop executive-ready materials that synthesize performance, highlight integration opportunities, and clearly articulate actionable next steps for leadership.