Senior Ecosystem Marketing Manager

Mirakl - AMER•Boston, MA

5d•$135,000 - $171,000•Hybrid

About The Position

Mirakl is seeking a Senior Ecosystem Marketing Manager to own and drive customer, partner, and influencer marketing across North America and Latin America. This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success. The role requires strong strategic thinking and detailed execution instincts. The successful candidate will build authentic relationships with Mirakl's rapidly growing AMER customers, activate a network of strategic partners, and identify influential voices to amplify Mirakl's market presence. This role works closely with the global ecosystem team to showcase Mirakl's platform value through the people and organizations that know it best.

Requirements

6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs.
Proven track record of building relationships at scale (with customers, partners, or communities) and turning them into measurable business impact.
Experience managing co-marketing programs from strategy through execution (case studies, GTM launches, events, PR, and digital programs).
Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously.
Excellent written and verbal communication skills.
Strategic thinker with hands-on execution capabilities.

Nice To Haves

Experience in SaaS, marketplace, or e-commerce technology is a strong plus.
Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus.

Responsibilities

Own customer advocacy strategy for the AMER region, identifying, developing, and nurturing engaged customer advocates.
Expand the advocacy pool to develop more relationships across different levels within customer teams.
Drive cross-functional GTM launches with AMER customers, leading end-to-end co-marketing programs including PR, case studies, videos, and event speaking.
Build customer relationships from the point of signature, introducing new customers to joint marketing and community from day one.
Develop and maintain the AMER customer story pipeline in collaboration with sales and business development, identifying gaps, targeting high-impact accounts, and producing assets for sales and marketing programs.
Partner with Sales and CS to field and centralize customer engagement requests, ensuring customers are not over-leveraged.
Represent the customer voice in AMER marketing programs, including roundtables, webinars, events, and executive meetings.
Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners.
Build proactive half-year partner marketing plans to drive co-generated pipeline, brand visibility, and joint activations.
Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability.
Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem.
Develop programs to mobilize influential voices to amplify Mirakl's market presence organically.
Represent Mirakl at key AMER industry events and secure customer and partner presence at Mirakl's own events.
Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy.