Senior Marketing Manager
About The Position
JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. What this job involves: Be the marketing force behind high-performing real estate portfolios. As Senior Marketing Manager, you'll partner directly with clients and property leadership to drive leasing velocity, occupancy, and asset value across multi-family, commercial, and industrial properties nationwide. You'll lead integrated marketing strategies that deliver measurable results—from lease-ups and new developments to stabilized communities—while shaping JLL's national marketing platform. This role is in office 3 days/week with flexibility to work remotely two days. Occasional evening and weekend work may be required based on business priorities.
Requirements
- 8–12+ years in marketing; real estate or property marketing strongly preferred
- Proven track record supporting leasing, lease-ups, and stabilized portfolios with measurable results
- Strong background in digital marketing, analytics, CRM platforms, and marketing technology
- Experience managing national programs, budgets, agencies, and cross-functional stakeholders
- Advanced MS Excel and PowerPoint proficiency
- Exceptional presentation and stakeholder management abilities
- Bachelor's degree in Marketing, Business, or related field
Responsibilities
- Drive Portfolio Performance: Own marketing strategy and execution for assigned client portfolios, translating business objectives into results
- Accelerate leasing through data-driven campaigns, digital marketing, resident engagement programs, and retention initiatives
- Analyze market trends and competitive positioning to inform pricing, branding, and go-to-market strategies
- Manage annual marketing plans and budgets with financial discipline and ROI accountability
- Lead Platform Development: Shape JLL's national marketing platform, establishing best practices and scalable programs
- Support business development with compelling pitch strategies and marketing collateral
- Act as multi-family marketing subject-matter expert, sharing insights across asset classes
- Ensure brand compliance and excellence across all touchpoints
- Execute with Excellence: Direct performance marketing across digital channels (paid media, SEO/SEM, social, email) and offline activations
- Oversee CRM infrastructure, sales tools, and marketing tech to optimize lead generation and conversion
- Manage agency partnerships, vendor relationships, and marketing spend with clear KPIs
- Conduct regular performance analysis: traffic, leads, conversion rates, cost per lease
- Build and Lead Teams: Manage, mentor, and develop direct reports while influencing matrixed marketing resources
- Align property directors, field marketers, and stakeholders around shared vision and execution standards
- Enable property teams through training, tools, and guidance on platforms and best practices
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What This Job Offers
Job Type
Full-time
Career Level
Senior
