Cross Tier Marketing Specialist
About The Position
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position, we win by ensuring consistent brand messaging, visualization, and tone across all Tiers of marketing and digital touch points. As the Cross Tier Marketing Specialist, you will lead the go-to-market (GTM) strategies and execution across Tier 1 (Ford.com) Tier 2 (Regional Dealer Group) and Tier 3 (Individual Dealer) initiatives. Bridge Brand Storytelling & Conversion Performance: Bring the Ford brand's premium look, feel and voice to life across every digital tier. You will have the unique opportunity to safeguard brand consistency and aesthetic integrity while directly optimizing localized conversion funnels, turning high-level brand awareness into real-world retail actions. High Visibility & Cross-Functional Impact: Serve as the critical bridge connecting national brand strategies with regional and local digital touch points. You will collaborate directly with agency partners, giving your work high visibility across the organization. Strategic Influence & Innovation: This isn't just about maintaining the status quo. You will play a pivotal role in designing and optimizing our cross-tier integration strategy, embracing a test and learning mindset, and bringing fresh, digital trends to life.
Requirements
- Consistent brand messaging, visualization, and tone across all Tiers of marketing and digital touch points.
- Go-to-market (GTM) strategies and execution across Tier 1 (Ford.com) Tier 2 (Regional Dealer Group) and Tier 3 (Individual Dealer) initiatives.
- Brand storytelling and conversion performance.
- Ford brand's premium look, feel and voice across every digital tier.
- Brand consistency and aesthetic integrity.
- Optimizing localized conversion funnels.
- Connecting national brand strategies with regional and local digital touch points.
- Collaboration with agency partners.
- Designing and optimizing cross-tier integration strategy.
- Test and learning mindset.
- Bringing fresh, digital trends to life.
Responsibilities
- Lead the go-to-market (GTM) strategies and execution across Tier 1 (Ford.com) Tier 2 (Regional Dealer Group) and Tier 3 (Individual Dealer) initiatives.
- Bring the Ford brand's premium look, feel and voice to life across every digital tier.
- Safeguard brand consistency and aesthetic integrity while directly optimizing localized conversion funnels, turning high-level brand awareness into real-world retail actions.
- Serve as the critical bridge connecting national brand strategies with regional and local digital touch points.
- Collaborate directly with agency partners.
- Play a pivotal role in designing and optimizing our cross-tier integration strategy.
- Embrace a test and learning mindset, and bring fresh, digital trends to life.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
