Senior Manager, Category Marketing, AWS Cross Category Marketing

Amazon • Santa Clara, CA

5d • $156,100 - $232,400 • Remote

About The Position

AWS is seeking a Senior Manager to lead the Cross-Category Services marketing team. This role owns the marketing strategy and execution for a portfolio of services that help AWS customers accelerate their cloud transformations and achieve long-term success: AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services. These services represent a critical part of the AWS customer journey — from building skills and getting expert guidance, to finding and deploying third-party solutions, to ensuring ongoing operational excellence. Together they generate billions in revenue. As the leader of this team, you will build and manage a high-performing team of product marketers, develop differentiated positioning and messaging for each portfolio, drive customer insights that inform marketing strategy, and serve as the connective tissue between diverse business stakeholders who have different operating rhythms, go-to-market motions, and customer audiences. This is a role for someone who thrives in complexity — someone who can context-switch fluidly across businesses while maintaining strategic coherence, who builds trust with senior stakeholders through intellectual rigor and consistent delivery.

Requirements

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience driving direction and alignment with cross-functional teams

Nice To Haves

• Knowledge of B2B procurement processes
• Experience working with executive leadership in large organizations

Responsibilities

• Develop and own the marketing strategy for Training & Certification, Support, Professional Services, and Marketplace — including positioning, messaging, value propositions, and go-to-market plans
• Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses
• Drive differentiated messaging that connects each service to the broader AWS customer success narrative — helping customers understand how these services accelerate transformation
• Lead product launch strategies and associated plans, including naming, target audience definition, content development, and marketing vehicle selection
• Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio
• Serve as the primary marketing partner to four distinct business leadership teams, each with different operating rhythms, customer segments, and go-to-market motions
• Build deep trust with VP and Director-level stakeholders across product, sales, professional services, and partner organizations through intellectual rigor and consistent delivery
• Navigate competing priorities and resource constraints across portfolios — making principled trade-off decisions and communicating them transparently
• Build, lead, and develop a team of product and general marketing professionals spanning multiple portfolios and locations
• Hire, retain, and grow top marketing talent
• Resource the team effectively across portfolios, making staffing recommendations aligned to business priority and impact

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed